1 Güd Marketing, Inc. Job near me
Güd Marketing, Inc. is Hiring a Digital Marketing Specialist Near Lansing, MI
- Position may be filled prior to Application Deadline, based on qualified resumes received. Please be assured that all information received is held in the highest confidence!
- Initiate conversations and own digital and paid social marketing best practices and standards within the organization, including reporting, measurement and return on investment (ROI) for digital campaigns.
- Plan and execute all digital marketing, including SEO/SEM, email, social influencer, paid social and display marketing campaigns.
- Work with the development team to strategize and recommend best practices and user-flow strategies.
- Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Lead planning for digital and paid social media marketing, participate in client launch meetings and work with activation team to create an integrated communications plan.
- Implement and manage multiple digital and paid social media ad campaigns for a variety of clients, including setting up ad accounts, content creation, scheduling, monitoring and reporting.
- Manage budgets for paid social media advertising and paid search, making sure ad campaigns are pacing correctly and are optimized for best performance.
- Craft strong and unique content and copy for multiple tactics, including paid social media placements, content marketing articles, blogs and websites.
- Consolidate metrics and provide ongoing reporting and analytics to the media manager and provide guidance for program optimization.
- Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to “get ahead of the curve.”
- Establish, measure, optimize and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong analytical skills and data-driven thinking
- Demonstrable experience thriving in a fast-paced, deadline-oriented environment
- Public speaking and presentation experience preferred
- Broad interest in marketing and advertising
- Willingness to take initiative and work hard
- Ability to work successfully with diverse teammates and people with different work styles
- Ability to communicate effectively, as well as efficiently and briefly, with multiple individuals and teams throughout the day
- Bachelor’s degree in marketing or a related field
- Strong written and verbal communication skills
- Demonstrable experience leading and managing SEO/SEM, email, social media and display campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture)
- Working knowledge in setting up and optimizing Google Ads campaigns
- Working knowledge in social media ad campaigns for business pages
Job Summary
Full Time
$72k-90k (estimate)
02/25/2024
05/21/2024
The job skills required for Digital Marketing Specialist include Digital Marketing, Google Analytics, Advertising, SEM, Initiative, Planning, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.
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Quotes from people on Digital Marketing Specialist job description and responsibilities
Ultimately, a digital marketing specialist must use a variety of tactics to create campaign content and then deliver this content to the appropriate device or platform, to be seen by their chosen target audience.
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Career tips from people on Digital Marketing Specialist jobs
Learn Digital Marketing Essentials.
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Step 3: View the best colleges and universities for Digital Marketing Specialist.
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