TEAMMATES WANTED

Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.

Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.

Want to join our team as a Copywriter?

As one of the primary storytellers, the Copywriter will contribute to Bauer’s voice through a variety of projects across product and brand campaigns. They will be responsible for the execution of copy across multiple channels: digital, web, social, print, product launches, wholesale trade/sales and other product needs.

Essential Job Functions & Responsibilities:

• Executing copy needs across digital, e-comm, social, retail and other channels to support go-to-market strategies for all stages of the consumer journey.
• Writing benefit-driven copy that strengthens Bauer’s leadership position, drives action and generates conversions.
• Proofreading, editing, optimizing & aligning creative messaging for a unified experience.
• Crafting and evolving the brand voice for consistency on all touchpoints.
• Developing copy for email marketing campaigns that get opened, read and clicked.
• Working with cross-functional stakeholders to incorporate business & UX requirements.
• Managing multiple tasks simultaneously while always delivering high-quality work.
• Partnering with designers, channel owners and leadership whenever needed.
• Managing creative assets and aligning schedules to ensure on-time deliverables.
• Collaborating with Project Manager to ensure deadlines are met.
• Identifying current trends beyond hockey – understanding what is relevant in both culture, social media and technology.

Qualifications:

• Bachelor’s Degree with minimum of 5 years of writing/content development experience, or equivalent years of relevant and related experience.
• Proven experience developing copy across multiple channels (digital, social, retail, email, broadcast), plus experience concepting “big ideas” that speak to consumers.
• Experience adapting writing skills to meet business, brand and consumer needs for websites, SEM campaigns, emails, digital ads & video scripts.
• Commitment to build & maintain working relationships with internal/external partners.
• Able to tailor content and writing style according to purpose – to sell or to inform.
• Able to write clearly and concisely with a core understanding of conversion optimization.
• Strong understanding of Instagram, TikTok, Facebook, Twitter and other social media best practices.
• Eager to learn more about digital strategies and adapt skills to keep pace with continually involving industry.
• Excellent verbal, written, communication, and presentation skills with the ability to work in an agile, fast-paced environment.
• Hockey knowledge – you love the game, and your passion comes through your writing.
• Adjusts quickly to changing priorities and business needs.