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Cascade Maverik: Associate Brand Manager
Bauer Hockey Exeter, NH
$123k-156k (estimate)
Full Time | Consumer Goods 6 Months Ago
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Bauer Hockey is Hiring a Remote Cascade Maverik: Associate Brand Manager

TEAMMATES WANTED

Working at Cascade Maverik is like playing on a championship team. Everyone on the team has an important role to play, and no matter your title, you are part of something bigger than yourself. We empower each other to be our best and remain committed to developing the most innovative lacrosse equipment in the industry. If you’re a team player, we encourage you to reach out and connect with our talented roster.

Want to join our team as an Associate Brand Manager?

Under general direction from the Brand Manager, the role is responsible for assisting with execution, commercialization, and ongoing support of the entire Maverik and Cascade product lines. The Associate Brand Manager will assist with the product lifecycle for all categories. You will collaborate with cross-functional teams to align and execute the seasonal category plans and drive category go to market strategy and planning for both new and existing products. The successful candidate will analyze consumer research and insights, brand tracking data, sales information, and projections to develop and execute marketing plans.

Essential Job Functions & Responsibilities:

  • Become the consumer insights and competitive market industry specialist to drive product line strategy, and brand growth.
  • Assist with managing the entire product lifecycle, including attaining volume, profit, margin dollars and share.
  • Work as a part of a cross-functional team to execute the seasonal product launch plans, including the product development, sales, supply, and demand teams.
  • Assist in obtaining information on sales history, market share and competitors.
  • Develop a deep understanding of business dynamics, retailer trends & challenges, to identify growth opportunities.
  • Validate selling stories, features and benefits and final product direction through consumer insight collection.
  • Assist the brand manager to support sales through key account presentations, trade shows and retailer specific demand creation initiatives.
  • Team data collection and reporting from GLP, SAP, intranet maintenance of GLP.
  • Track competitive assessments including launches and pricing comparisons.
  • Collaborate with the creation of product briefs outlining product performance requirements, target costs, wholesale and retail pricing, and unit forecasts.

Qualifications:

  • BS or BA in Marketing, Business, or related field- or equivalent years of relevant and related experience.
  • Minimum 1-3 years of experience in a business setting.
  • Strong knowledge of men’s and women’s lacrosse preferred.
  • Strong communication skills (written/verbal/presentation).
  • Proficient in Microsoft Office (Word, Excel, and PowerPoint).
  • Strong organizational and analytical skills.
  • Aptitude for critical thinking and problem solving.
  • Adjusts quickly to changing priorities and business needs.
  • Management, strategic and analytical capabilities.
  • Ability to clearly articulate and monitor goals and objectives for cross-functional team.
  • Must have excellent information seeking skills.
  • Detail-oriented, with ability to seek creative viable solutions to any given situation.
  • Ability to work independently and cooperatively in a diverse group.
  • Must have a knowledge of the lacrosse industry and a core understanding of the consumer.
Interested yet? Good. We are, too. We're pretty sure you’ll want to know this position is eligible to participate in the Company’s incentive plan. We also offer one of the most generous benefits packages around including a 401(k) plan with employer match, paid parental leave, an employee discount program on apparel and gear, casual & hybrid work environment and a host of other perks we don't have room to mention here.
We're interested in learning more about you and appreciate you taking the time to apply online at https://cascadelacrosse.com/.
We are committed to employing a diverse workforce and are an equal opportunity employer.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Consumer Goods

SALARY

$123k-156k (estimate)

POST DATE

11/06/2023

EXPIRATION DATE

06/09/2024

WEBSITE

bauer.com

HEADQUARTERS

MISSISSAUGA, ONTARIO

SIZE

200 - 500

FOUNDED

1927

CEO

EDWARD G. KINNALY

REVENUE

$10M - $50M

INDUSTRY

Consumer Goods

Show more

Bauer Hockey
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$62k-78k (estimate)
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Bauer Hockey
Remote | Full Time
$96k-125k (estimate)
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