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Job Summary:
The Digital Marketing Coordinator will be responsible for the execution and optimization of paid marketing campaigns across various advertising platforms. The primary focus will be to leverage paid channels to increase brand awareness, drive traffic, and generate sales. This role requires an understanding of paid advertising strategies, strong analytical skills, and the ability to stay updated on the latest trends in digital marketing. This position will work closely with cross-functional partners and agency in day-to-day execution across all The Children’s Place brands.
Key Accountabilities:
Education and Experience:
Skills and Behaviors:
Full Time
$109k-140k (estimate)
05/01/2024
05/16/2024
childrensplace.com
BUFFALO, NY
15,000 - 50,000
1969
TRACIE JANAK
$1B - $3B
Retail
The Childrens Place is the largest pure-play childrens specialty apparel retailer in North America. The Company designs, contracts to manufacture, sells and licenses to sell fashionable, high-quality merchandise at value prices, primarily under the proprietary The Childrens Place, "Place" and "Baby Place" brand names. As of November 3, 2018, the Company operated 988 stores in the United States, Canada and Puerto Rico, an online store at www.childrensplace.com, and had 211 international points of distribution open and operated by its eight franchise partners in 20 countries.
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Quotes from people on Digital Marketing Coordinator job description and responsibilities
Should have a firm grasp of the different digital touch points, drive highly effective digital campaigns, enhance user experience and deliver on digital objectives.
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They lead a marketing team and they oversee the team's activities.
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Typically monitor the results of digital marketing efforts and report any successes or shortcomings to the marketing and sales teams.
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Able to articulate the brand’s goals and vision, delegate tasks to digital marketing specialists with subject matter expertise, keep their team on track and ultimately deliver brand and digital marketing campaigns.
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Developing new types of marketing campaigns and learning new skills to reach their audience.
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Career tips from people on Digital Marketing Coordinator jobs
Build social media marketing skills.
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Get a Digital Marketing Certification.
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Entry Level Digital Marketing Coordinator with no experience required.
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Digital Marketing Coordinator jobs with no degree required.
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Proven work experience as a Marketing Coordinator, Marketing Officer or similar role.
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