You haven't searched anything yet.
The Digital Marketing Coordinator supports the overall (Marketing and Communications) team's daily operations to plan, create, implement and measure innovative and impactful digital communications to help ICAN reach its strategic goals. This position is responsible for ICAN’s overall digital presence, from both internal and external sources. This role involves content development and planning, as well as the creation and implementation of digital marketing initiatives in collaboration with various teams and team members. It is an opportunity to work creatively, socially, strategically and analytically simultaneously.
The Coordinator will promote ICAN’s identity, brand, philosophy and mission by performing the following duties.
Duties & Responsibilities:
Content Planning and Creation
Assist with development and execution of teams’ content strategy to establish ICAN’s online presence and brand value.
Create and publish engaging content, including videos, photos, infographics, and text posts, across social media platforms.
Curate and repurpose content from existing sources (website/social) as needed.
Collaborate with designers to ensure high-quality graphics are incorporated into content.
Email Marketing
Build and disseminate monthly email communications for ICAN and associated programs.
Identify content, build outlines, gather/write/re-purpose content, collaborate with designers, test, obtain approvals, and send communications.
Monitor and report on email marketing performance.
Social Media Management
Lead planning, coordination, and implementation of ICAN’s social media platforms.
Maintain content calendars and ensure deadlines are met.
Coordinate with content creators and teams to align content with strategic goals.
Explore and launch new social media platforms as necessary.
Website Management
Serve as an administrator for all ICAN websites (currently four)
Update and add news stories, photos, media and other content as needed.
Universal Digital Footprint
Regularly review and maintain ICAN’s digital presences across various platforms, including Google Business Pages, travel sites, and community organization and municipal websites, chamber and tourism outlets, etc.
Writing
Elevate brand representation through high-quality written content across all platforms.
Develop original copy for social media, website, email marketing and other communication channels.
Coordinate internal interviews and produce written content as needed.
Proofs marketing materials, website, printer proofs and other written content.
Proofing and Metrics
Proof marketing materials and written content.
Monitor marketing metrics, extract data and generate reports as necessary.
Additional Responsibilities
Research and manage vendors to support marketing initiatives.
Serve as the primary contact for specific internal and external marketing initiatives.
Collaborate with program teams to ensure alignment of messaging and goals.
Additional duties may be assigned, on an as needed basis.
Education/Experience:
Minimum Education of Bachelor's Degree in Marketing, Communications, Media or related field strongly preferred.
Prior marketing/social media experience of at least one to two years; or equivalent combination of education and experience.
Knowledge, Skills, Abilities:
Nimble, multi-faceted, creative individual with a strong analytical mindset.
Social media savvy with an eye for aesthetics and detail.
Excellent written communication skills with the ability to adapt to different voices and personas.
Highly organized, communicative, and responsive in an ever-evolving digital landscape.
Commitment to collaboration and partnership across teams and programs.
Full Time
Business Services
$63k-78k (estimate)
04/21/2024
06/20/2024
icanadvertising.com
MARION, IA
<25
2009
Private
ANDY PEPPER
<$5M
Business Services
ICAN is an advertising firm that engages in the cable television advertising and television commercial production.
The job skills required for Digital Marketing Coordinator include Email Marketing, Planning, Coordination, Initiative, Written Communication, Digital Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Coordinator. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Coordinator. Select any job title you are interested in and start to search job requirements.
If you are interested in becoming a Digital Marketing Coordinator, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Coordinator for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Digital Marketing Coordinator job description and responsibilities
Should have a firm grasp of the different digital touch points, drive highly effective digital campaigns, enhance user experience and deliver on digital objectives.
03/23/2022: Temple, TX
They lead a marketing team and they oversee the team's activities.
03/06/2022: Monterey, CA
Typically monitor the results of digital marketing efforts and report any successes or shortcomings to the marketing and sales teams.
02/06/2022: Bellingham, WA
Able to articulate the brand’s goals and vision, delegate tasks to digital marketing specialists with subject matter expertise, keep their team on track and ultimately deliver brand and digital marketing campaigns.
03/12/2022: Florence, AL
Developing new types of marketing campaigns and learning new skills to reach their audience.
03/23/2022: Huntington, NY
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Digital Marketing Coordinator jobs
Build social media marketing skills.
01/20/2022: Flagstaff, AZ
Get a Digital Marketing Certification.
03/04/2022: Washington, DC
Entry Level Digital Marketing Coordinator with no experience required.
01/16/2022: Paramus, NJ
Digital Marketing Coordinator jobs with no degree required.
03/13/2022: Frankfort, KY
Proven work experience as a Marketing Coordinator, Marketing Officer or similar role.
02/04/2022: Reading, PA
Step 3: View the best colleges and universities for Digital Marketing Coordinator.