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Senior Director of Marketing
About the Company
Disruptive startup working in the financial technology (FinTech) industry
Industry
Financial Services
Type
Privately Held, VC-backed
Founded
2016
Employees
51-200
Funding
$11-$25 million
Categories
About the Role
The Company is seeking a Senior Director of Marketing to play a pivotal role in driving the growth and success of its business banking and financial management platform. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy, managing the marketing budget, and leading the marketing team to foster collaboration and drive performance. A key focus will be on customer acquisition, including scaling existing growth channels and identifying new ones, as well as maximizing customer lifetime value through a data-driven, analytical approach. The role also involves brand development to ensure consistent messaging and visibility, particularly tailored to the unique needs of small businesses.Applicants for the Senior Director of Marketing position at the company should have a proven track record in scaling growth channels for B2B or B2C customer bases and be proficient in performance marketing, user acquisition, and conversion optimization. Strong analytical skills, a results-driven mindset, and the ability to steward a brand with integrity are essential. The ideal candidate will have experience in a fast-paced, startup environment and a background in product-led growth companies. Bonus points are given for proficiency in specific marketing tools, a nuanced understanding of SMB marketing dynamics, experience in financial services, and a non-traditional or diverse professional background. The company is an equal-opportunity employer that values diversity and is dedicated to building a connected business banking and financial management platform that supports the success of small businesses.
Hiring Manager Title
Chief Executive Officer (CEO)
Travel Percent
Less than 10%
Functions
Other
$147k-188k (estimate)
06/10/2024
06/23/2024
michaelmabraham.com
<25
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