2 Jobs in Vienna, VA
NowSecure is Hiring an Account Based Marketing Manager Near Vienna, VA
As the standards-based mobile app security and privacy company, NowSecure protects the Mobile App Economy. The world’s most demanding organizations, innovative mobile developers and advanced security and compliance teams entrust NowSecure to safeguard millions of mobile app users across banking, insurance, high tech, IoT, retail, hospitality, energy and government sectors. Only NowSecure delivers the full solution suite of continuous security and compliance assessment with the depth, speed, accuracy, and efficiency to meet modern business demands. Dedicated to the open-source community and standards including OWASP, ioXt and NIAP, NowSecure is SOC 2 certified and recognized by IDC, Deloitte, Gartner and TAG Cyber.
YOUR OPPORTUNITY
As an Account Based Marketing (ABM) Manager, you will be responsible for driving our account-based marketing strategies to target key accounts and maximize revenue opportunities. Your primary areas of focus will be around running ABM campaigns and ads to drive expansion and new pipeline, owning and managing 6sense, and collaborating closely with the Sales team to ensure alignment and success.
Responsibilities
- Developing and Executing ABM campaigns: Plan, execute, and optimize targeted ABM campaigns to engage key accounts and drive pipeline growth. Utilize data-driven insights to tailor messaging and content to specific buyer personas within target accounts
- Manage ABM tooling: Own and manage our ABM toolset, including 6sense, Google Ads, LinkedIn Campaigns, and other relevant technologies. Leverage these tools to identify and prioritize target accounts, track engagement, and measure campaign effectiveness
- Buyer Journey Development: Refine the buyer's journey for target accounts, mapping out key touchpoints and content strategies to guide prospects through the sales funnel
- ABM Playbooks: Expand on current and build more playbooks documenting ABM processes
- Customer Campaigns: Develop and execute targeted campaigns to nurture and expand existing customers. Collaborate with customer success teams to identify upsell and cross-sell opportunities, deliver personalized content, and further understand their needs
- Sales Collaboration: Work closely with sales leadership to align marketing efforts with sales objectives. Provide guidance to sellers on ABM best practices, campaign strategies, and engagement tactics
- Performance Tracking and Reporting: Analyze ABM campaign performance, monitoring metrics like engagement, conversions, and pipeline contribution. Deliver regular reports and insights to stakeholders, highlighting areas for optimization
- Bachelor's degree in Marketing, Business, or related field
- 2-5 years of experience in ABM, preferably within a B2B SaaS, cybersecurity environment
- Proven track record of planning and executing successful ABM campaigns, driving measurable results in pipeline growth and revenue
- Expert in ABM tooling, in addition to Salesforce
- Proficiency in launching and managing ads across different stages of the funnel
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
- Excellent communication and collaboration skills
We believe that the best ideas come from teams where diverse points of view uncover new solutions to hard problems. We welcome and value team members who bring diverse life experiences, educational backgrounds, cultures, and work experiences.
Compensation & Benefits
- The salary band for this position ranges is competitive and commensurate with experience and performance. This position will be eligible for a competitive annual bonus and equity package
- Comprehensive Medical/Dental/Vision coverage
- 401K Plan Company Match
- Remote work flexibility
- Home Office Stipend
- Paid Parental Leave
- Unlimited PTO
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Job Summary
Full Time
IT Outsourcing & Consulting
$113k-162k (estimate)
05/19/2024
06/16/2024
nowsecure.com
CHICAGO, IL
25 - 50
2009
ALAN SNYDER
<$5M
IT Outsourcing & Consulting
Related Companies
About NowSecure
Join Our Mission: To Save the World from Unsafe Mobile Apps! NowSecure is the mobile app security software company trusted by the worlds most demanding organizations and most advanced security teams. Only the NowSecure Platform delivers fully automated mobile app security testing with the speed, accuracy, and efficiency necessary for Agile and DevSecOps environments. Through the industrys most advanced static, dynamic, behavioral and interactive mobile app security testing on real Android and iOS devices, NowSecure identifies the broadest array of security threats, compliance gaps and privacy ...
issues in custom-developed, commercial, and business-critical mobile apps. NowSecure customers can choose automated software on-premises or in the cloud, expert professional penetration testing and managed services, or a combination of all as needed. NowSecure is the simplest, fastest path to continuous mobile app security. More enterprises and government agencies trust NowSecure than any other as the simplest, fastest path to continuous security, mobile app security testing and expert certification, including 4 of top 5 banks, 4 of top 5 Federal Agencies, top retail & media brands and the top penetration testing service providers. For more information about NowSecure, visit https://www.nowsecure.com.
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The job skills required for Account Based Marketing Manager include Customer Success, Leadership, Insight, Collaboration, Salesforce, B2B, etc. Having related job skills and expertise will give you an advantage when applying to be an Account Based Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Account Based Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Account Based Marketing Manager positions, which can be used as a reference in future career path planning. As an Account Based Marketing Manager, it can be promoted into senior positions as an Account Executive, Sr. - Advertising that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Account Based Marketing Manager. You can explore the career advancement for an Account Based Marketing Manager below and select your interested title to get hiring information.
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