1 Job in Sycamore, IL
IDEAL INDUSTRIES, INC is Hiring a Channel Marketing Manager Near Sycamore, IL
A vibrant and dynamic company, IDEAL is best known for our wire connectors, the gold standard for making electrical connections around the world. Nearly every commercial jet is assembled using IDEAL wire strippers and, as part of the critical equipment on NASA missions, our tools even help NASA astronauts fly to the moon. Most important, our products benefit skilled tradespeople, who reach for IDEAL tools every day.
IDEAL is propelled by the concept of Building an IDEAL World. Our family-run business is committed to building ideal relationships with customers, employees, and communities by crafting some of our industry’s most innovative and trusted tools.
The Channel Marketing Manager works with the Marketing and Sales organization to drive awareness, implement pricing strategies, and enhance the effectiveness of our new product launches to drive organizational growth. The Channel Marketing Manager is uniquely positioned and works cross-functionally to increase our understanding of our partner community and programs and to have a direct hand in delivering key initiatives and identifying longer term strategic opportunities. Ongoing engagement in the new product development process will drive early awareness with sales leaders to meet product launch and growth initiatives.
Responsibilities Responsibilities include (but are not limited to):
- Implement strategy for specific accounts by working directly with the sales organization to manage product line reviews, packaging updates, product transitions and new product launches.
- Work cross-functionally with Marketing, Sales, Product, Engineering, and other business leaders to identify opportunities to attract prospective customers and retain existing ones.
- Organize and help develop go-to-market strategies for product executions and promotions by understanding the relevant user and distributor needs for specific channels of distribution.
- Provide channel and key account sales forecasting support for new and promotional product introductions.
- Work with Marketing and Sales leadership to effectively prioritize and shepherd new initiatives and projects from inception to competition.
- Work closely with the brand and product marketing teams to ensure consistent brand messaging and product positioning across all channel marketing efforts.
- Collaborate with product marketing, sales, and technical teams to create compelling enablement content, including sales collateral, training materials, and product documentation to support the execution of product launches across various product lines and marketing channels.
- Ensure that content is tailored to the needs of different partner types and addresses specific pain points.
- Work closely with the sales team to understand their engagement needs and challenges with partners.
- Develop tools and resources that empower the sales team to communicate our value proposition to partners effectively.
- Work with Strategic Pricing Manager to develop and maintain product pricing structure.
- Continually improve knowledge of size and share of markets into which product portfolio can be sold.
- Analyze data and feedback to refine and improve channel strategies.
- Support IDEAL at industry events and meetings including trade shows, line reviews, customer meetings.
- Bachelor’s degree in a related field.
- 5-7 years channel management experience with multiple product lines for PRO and DIY consumers
- Big box retail channel management experience (The Home Depot, Lowe’s, or Menards) is a must have.
- Experience in related Electrical or STAFDA Distribution channels is a plus.
- Previous experience developing short- and long-range marketing plans for both business and product.
- Demonstrated ability to develop winning Go-To-Market strategies.
- Proven ability to develop and manage pricing strategies across channels.
- Collaboration skills to effectively drive cross-functional team results.
- Some travel to customer sites or trade show events will be required.
Please review IDEAL Industries’ Privacy Notices IDEAL - Applicant and Candidate Privacy CA Notice . By continuing, you acknowledge reviewing and understanding these notices.
Job Summary
Full Time
$96k-126k (estimate)
06/05/2024
07/03/2024
idealindustries.com
LEANDER, TX
1,000 - 3,000
1916
Private
KEVIN A BROWN
$500M - $1B
Related Companies
About IDEAL INDUSTRIES, INC
IDEAL manufactures and distributes connectors, hand tools, testers and meters for electrical and telecommunications industries.
The job skills required for Channel Marketing Manager include Product Marketing, Initiative, Leadership, Collaboration, Sales and Marketing, Marketing Plans, etc. Having related job skills and expertise will give you an advantage when applying to be a Channel Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Channel Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Channel Marketing Manager positions, which can be used as a reference in future career path planning. As a Channel Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Channel Marketing Manager. You can explore the career advancement for a Channel Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming a Channel Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Channel Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Channel Marketing Manager job description and responsibilities
Channel marketing managers develop marketing strategies that target specific channels to promote products or services.
05/16/2022: Alamogordo, NM
A channel marketing manager creates marketing campaigns to promote products and services on specific advertising channels.
03/16/2022: Somerset, NJ
Channel marketing managers also explore different advertising platforms to ensure they choose the best options for each of their clients.
05/05/2022: Pascagoula, MS
Channel marketing managers work with a wide variety of advertising platforms and marketing programs.
04/21/2022: Helena, MT
Channel marketing managers often oversee several advertising campaigns at the same time.
03/14/2022: Stamford, CT
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Channel Marketing Manager jobs
Don’t Always Rely on Advertising Report Data.
05/08/2022: Springfield, OR
Compare ROI to Acquisition Costs.
03/14/2022: Clarksville, TN
Understand every aspect of the role.
05/14/2022: Akron, OH
Build marketing manager skills.
05/27/2022: Nashville, TN
Earn a certification or certificate.
03/26/2022: Oklahoma City, OK
Step 3: View the best colleges and universities for Channel Marketing Manager.
Similar Jobs
Popular Articles
