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Product Marketing Manager
$138k-172k (estimate)
Full Time
2 Weeks Ago
Innovative System is Hiring a Product Marketing Manager Near Pittsburgh, PA
Innovative Systems/FinScan®, a worldwide leader of hi-tech on-premise and SaaS data management and compliance solutions and services is looking for a high achieving and intellectually curious Product Marketing Manager tohelp drive overall revenue and go-to-market strategy for Innovative’s products and services. You have 1 to 3 years successful market research and product marketing management experience within B2B enterprise software companies and are known for your exemplary market research and data analysis skills. This has led to your excellence at creating and moving ideas from conception to execution. Your research and competitive analysis expertise is proven by your success in creating expanded awareness of the target market and customer needs.Location/Work Environment: Pittsburgh, PA (hybrid)What you will be doing:You will blend your deep analytic skills and understanding of relevant technologies to create strategic marketing programs that accelerate revenue growth. Day-to-day this includes work on:Market Research
- Perform competitive and market research to help prepare industry and competitor battle cards and advise company leadership (particularly Sales) on optimal ways to prepare and address trends and competitive situations and trends
- Conduct extensive analysis of external/ regulatory environment and fines to identify useful insights of how our products serve the market and customer needs
- Maintaining in-depth understanding of our customer segments and buyer personas to effectively communicate value propositions and differentiators
- Utilize your research and understanding of the competitive environment to advise product management and engineering about desired / needed new features, functions, and overall product roadmap
- Perform ongoing revenue analysis to identify trends to optimize our go-to-market strategies
- Analyze and determine the reasons that deals are won and lost; develop recommendations for improvements
- Interact with analysts, clients, and internal stakeholders to develop engaging and persuasive messaging and positioning including Sales talk-tracks, customer presentations, case studies, and other collateral for new and existing products
- Debrief regularly with Sales and Account Management to understand client needs, getting feedback on the effectiveness of our messaging, and continuously identifying how to improve it
- Coordinate with Marketing Communications and Demand Generation teams on ideas for stimulating the market and generating demand that drives business and revenue
- Translate the benefits of our product features into Unique Selling Points (USP) in collaboration with other departments including sales, marketing and account management
- Work closely with Product Management, Engineering, Sales, and Marketing to orchestrate launches of new products and features into the market
- Support Sales with new business development activities which could include, but not be limited to analysis of prospect’s industry trends, identification of quality leads and target accounts, and tasks related to RFP’s.
- 1-3 years' experience in technology, the SaaS industry, Product Marketing management / analysis or similar role
- Good working knowledge of MS Office, including Excel, PowerPoint, Word, and other related productivity tools.
- Data-driven mindset in making decisions and takes a process-oriented approach to execution and measuring success
- Strong analytical skill and experience in conducting market research and deriving useful insights from your analysis of both quantitative and qualitative data
- Proven track record of quickly understanding new markets, industries, products and customer audiences
- Ability to create tangible marketing deliverables
- High adaptability, strong sense of ownership, and eager curiosity in navigating a rapidly changing environment
- Ability to collaborate inclusively and cross-functionally and work well with diverse perspectives and multiple stakeholders to drive company success
- Excellent communication and presentation skills, both verbal and written, to craft and articulate compelling stories for B2B technology products
- Attained an MBA with a concentration in Marketing or Business Strategy
- Experience within the financial service, FinTech or RegTech space
Innovative is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.Work visa sponsorship is not available for this position.
Innovative does not accept unsolicited resumes.
Innovative does not accept unsolicited resumes.
Job Summary
JOB TYPE
Full Time
SALARY
$138k-172k (estimate)
POST DATE
05/12/2024
EXPIRATION DATE
08/08/2024
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The job skills required for Product Marketing Manager include Go To Market, Insight, Marketing Communications, Product Marketing, Analysis, Communicates Effectively, etc. Having related job skills and expertise will give you an advantage when applying to be a Product Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Product Marketing Manager. Select any job title you are interested in and start to search job requirements.
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The following is the career advancement route for Product Marketing Manager positions, which can be used as a reference in future career path planning. As a Product Marketing Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Manager. You can explore the career advancement for a Product Marketing Manager below and select your interested title to get hiring information.
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