The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. 

Responsibilities

• Managing & motivating marketing team: You’ll be tasked with managing, creating tasks/goals, hosting weekly meetings, and supporting your team to achieve marketing success here at Penji.
• Goal settings: Create weekly sprints and monthly goals for each member of your team and track their progress.
• Marketing campaigns development: Research and discover breakthrough marketing campaigns to experiment with. Create projects, achievable sprints, and delegate tasks accordingly to deliver.
• Developing creative ad strategies & experiments: Research and develop strategies to drive sales and brand awareness. Analyze data and create experiments to identify new opportunities/audiences/ideas. 
• Creating campaigns: Plan, execute, monitor, and create targeted campaigns across multiple advertising platforms. Additionally, develop A/B tests and various experimental campaigns to understand our audience, industry, customer behavior, and other valuable metrics. It may require design and copywriting skills to deliver ads efficiently. 
• Managing ads across all platforms: Constantly collect, monitor, improve, and upkeep ads across all platforms. Ensure all ads are operating cost-effectively and achieving their KPI promptly. 
• Constantly learning: Constantly learn and educate yourself on advertising. Continuously improve your methods and strategies. 
• Generating ideas: Generating new ad/campaign ideas and coordinating them into executable experiments. 
• Creating & presenting reports: Create frequent reports to present your findings, strategies, and ad performance to the team. 
• Collaborate with a team: Work with designers, marketers, writers, developers, and others at our HQ and Global team to execute assignments/campaigns/tasks. 

Qualifications

• 3 years of management or supervisor role overseeing team size of 25
• 2 years of Google Ads experience
• 2 years of Facebook Ads experience
• Proficient in Adobe Photoshop, Adobe After Effects
• Experienced running testing multiple campaigns simultaneously
• Experienced in running multiple A/B testing campaigns
• Experience building, deploying, and scaling ads across various platforms
• Proficient ad copywriting experience
• Ability to develop, collaborate, and execute complex multi-variable strategies
• Data-driven. Can extrapolate valuable insights from raw data
• A solid online design portfolio consisting of web-based marketing campaigns and brand identity/awareness