1 Job in National Park, AR
SORT BY
O
Database Marketing Manager
$107k-135k (estimate)
Full Time
1 Week Ago
Oaklawn Hot Springs is Hiring a Database Marketing Manager Near National Park, AR
Thank you for your interest in becoming part of the Oaklawn Team. We have an extraordinary legacy. We are a family with strong core values, providing a new level of excitement for our guests and Team Members as we aspire to be Arkansas' Employer of Choice.
We are currently seeking a talented individual to become a Database Marketing Manager. An individual could be successful if they possess the following.
Essential Duties And ResponsibilitiesThe following and other duties may be assigned as necessary:Responsible for supervising and managing staff in the Marketing Database area. Develops, implements and manages operational goals and monitors achievements of performance and profit objectives; Effectively oversees and is responsible for the database function; ensuring the design, maintenance and implementation of database management systems. Responsible for the data integrity of customer database.Works closely with Director to develop the property's overall reinvestment strategy.Manages database marketing requests and fulfillment of track able offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.Conducts market research, analyzes gaming industry trends & utilizes local market dynamics as a basis for visioning and designing all direct mail programs.Creates effective and efficient schedules, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction.Responsible for assisting in the budget process for the department and provides recommendations; ensuring compliance to departmental budget initiatives; reporting budget concerns to manager. Ensures a profitable return on all patron reward programs and ensures database marketing campaigns are delivered on time and on budget.Responsible for tracking expenses related to direct marketing programs.Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. Ensures customer service standards are followed by all team members and addresses issues as they arise. Responsible for the overall achievement of department customer service goals.Creates and manages direct mail production schedule and calendar.Develops, implements and execute strategies for direct marketing campaigns.Works with creative team to produce direct marketing collateral.Manages relationships with outside vendors to ensure timely, accurate and cost effective production campaigns.Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM.Maintains strict confidentiality in all departmental and company matters.QUALIFICATION REQUIREMENTS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.
Bachelor's degree (B.A./B.S.) from four-year college or university in marketing, finance or related area; five to ten years progressively more challenging leadership roles in marketing or operations; or equivalent combination of education and experience. Experience in multiple communication channels including direct mail, e-mail and social media required.Must have excellent verbal, written, and interpersonal skillsMust have technical proficiency and knowledge in MS Office (Word, Excel & Outlook)Strong client interface and presentation skills preferred.Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.Ability to write reports, business correspondence, and procedure manuals.Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.Must have demonstrated ability to drive toward resultsSUPERVISORY RESPONSIBILITIES
This job will have supervisory responsibilities.
Responsible for staff development and training programs.Responsible for rewards and recognition program to maximize employee engagement.Evaluates team members within department and delivers constructive feedback to employees in regards to performance.Provides recommendation for staffing (including interviewing and hiring) and scheduling (planning, assigning and directing work) to meet business needs.Manages work procedures and expedites workflow.Provides recommendation for employee performance (disciplining, coaching, and counseling).
CERTIFICATES, LICENSES, REGISTRATIONS
Employee must be able to qualify for licenses and permits required by federal, state and local regulations.
OAKLAWN IS AN EQUAL OPPORTUNITY EMPLOYER.
It is Oaklawn's intent to provide a drug-free, healthy, safe and secure environment for our Team Members. All applicants must complete a pre-employment drug screen and background check.
We are currently seeking a talented individual to become a Database Marketing Manager. An individual could be successful if they possess the following.
Essential Duties And ResponsibilitiesThe following and other duties may be assigned as necessary:Responsible for supervising and managing staff in the Marketing Database area. Develops, implements and manages operational goals and monitors achievements of performance and profit objectives; Effectively oversees and is responsible for the database function; ensuring the design, maintenance and implementation of database management systems. Responsible for the data integrity of customer database.Works closely with Director to develop the property's overall reinvestment strategy.Manages database marketing requests and fulfillment of track able offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.Conducts market research, analyzes gaming industry trends & utilizes local market dynamics as a basis for visioning and designing all direct mail programs.Creates effective and efficient schedules, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction.Responsible for assisting in the budget process for the department and provides recommendations; ensuring compliance to departmental budget initiatives; reporting budget concerns to manager. Ensures a profitable return on all patron reward programs and ensures database marketing campaigns are delivered on time and on budget.Responsible for tracking expenses related to direct marketing programs.Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. Ensures customer service standards are followed by all team members and addresses issues as they arise. Responsible for the overall achievement of department customer service goals.Creates and manages direct mail production schedule and calendar.Develops, implements and execute strategies for direct marketing campaigns.Works with creative team to produce direct marketing collateral.Manages relationships with outside vendors to ensure timely, accurate and cost effective production campaigns.Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM.Maintains strict confidentiality in all departmental and company matters.QUALIFICATION REQUIREMENTS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.
Bachelor's degree (B.A./B.S.) from four-year college or university in marketing, finance or related area; five to ten years progressively more challenging leadership roles in marketing or operations; or equivalent combination of education and experience. Experience in multiple communication channels including direct mail, e-mail and social media required.Must have excellent verbal, written, and interpersonal skillsMust have technical proficiency and knowledge in MS Office (Word, Excel & Outlook)Strong client interface and presentation skills preferred.Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.Ability to write reports, business correspondence, and procedure manuals.Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.Must have demonstrated ability to drive toward resultsSUPERVISORY RESPONSIBILITIES
This job will have supervisory responsibilities.
Responsible for staff development and training programs.Responsible for rewards and recognition program to maximize employee engagement.Evaluates team members within department and delivers constructive feedback to employees in regards to performance.Provides recommendation for staffing (including interviewing and hiring) and scheduling (planning, assigning and directing work) to meet business needs.Manages work procedures and expedites workflow.Provides recommendation for employee performance (disciplining, coaching, and counseling).
CERTIFICATES, LICENSES, REGISTRATIONS
Employee must be able to qualify for licenses and permits required by federal, state and local regulations.
OAKLAWN IS AN EQUAL OPPORTUNITY EMPLOYER.
It is Oaklawn's intent to provide a drug-free, healthy, safe and secure environment for our Team Members. All applicants must complete a pre-employment drug screen and background check.
Job Summary
JOB TYPE
Full Time
SALARY
$107k-135k (estimate)
POST DATE
06/07/2024
EXPIRATION DATE
07/04/2024
Show more
The job skills required for Database Marketing Manager include Leadership, Direct Marketing, Direct Mail, Presentation, Database Marketing, Planning, etc. Having related job skills and expertise will give you an advantage when applying to be a Database Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Database Marketing Manager. Select any job title you are interested in and start to search job requirements.
For the skill of Leadership
UAMS - University of Arkansas for Medical Sciences
Full Time
$86k-108k (estimate)
Just Posted
For the skill of Direct Marketing
OJC Oaklawn Jockey Club, Inc.
Remote | Full Time
$107k-135k (estimate)
1 Week Ago
For the skill of Direct Mail
OJC Oaklawn Jockey Club, Inc.
Remote | Full Time
$107k-135k (estimate)
1 Week Ago
Show more
Similar Jobs
Popular Articles
Top 10 Things to Avoid Putting on a Job Application
Read Article
How to Describe Your Education in a Resume
Read Article
How to Write a Memorable Cover Letter in 5 Ways
Read Article
4 Personal Finance Tips to Make During Job Transition
Read Article
4 Best Camera Setups for Interview
Read Article
Keeping a Job Search Journal: 9 Types of Journaling You Can Do
Read Article
