Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature. Lester Wunderman, the founder of Wunderman, Ricotta & Kline, coined the phrase Direct Marketing in 1958. Response channels include 800-numbers, reply cards, reply forms to be sent in an envelope, web-sites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has ...
led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt out.
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St. Louis Area Foodbank (SLAFB). JOB DESCRIPTION. Job Title: Annual Fund Manager. Immediate Supervisor: Senior Philanthropy Database Manager. Employees Supervised: N/A. . General Description/Position Summary. The St. Louis Area Foodbank is adding an Annual Fund Manager to our dynamic and growing Philanthropy team. The Annual Fund Manager is responsible for creating and implementing fundraising plans and activities that best support the St. Louis ...
Position Overview. The Database Manager is responsible for all analysis performed and direct mail files prepared for the designated mail house. providing team support with regard to all planning and analysis. for managing all databases and lists supporting Marketing and Gaming programs. All duties are to be performed within the guidelines of the Mount Airy Casino Resort policies and procedures, Internal Control standards and Pennsylvania Gaming...
ANNUAL FUND MANAGER. . ORGANIZATIONAL OVERVIEW. The mission of CuriOdyssey is to inspire a love for science and curiosity about the world in young learners. Located in Coyote Point Park in San Mateo County, CuriOdyssey is an interactive science center and accredited California native animal wildlife zoo that provides first-hand experiences with the natural world. The organization is governed by a strategic and engaged Board of Trustees, strong ex...
Job Summary. The Director of Database Marketing is responsible for developing and executing strategic marketing initiatives that leverage player data to drive revenue, enhance guest engagement, and maximize the effectiveness of direct marketing efforts. This leadership role oversees database segmentation, campaign execution, reporting, and analytics to ensure that marketing strategies are both data-driven and guest-centric. The Director collabora...
