Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing. The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications. As a consequence, database m ...
arketers also tend to be heavy users of data warehouses, because having a greater amount of data about customers increases the likelihood that a more accurate model can be built. There are two main types of marketing databases, 1) Consumer databases, and 2) business databases. Consumer databases are primarily geared towards companies that sell to consumers, often abbreviated as [business-to-consumer] (B2C) or BtoC. Business marketing databases are often much more advanced in the information that they can provide. This is mainly because business databases aren't restricted by the same privacy laws as consumer databases.
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Overview. Assist the Director of Database Marketing with segmentation, maintenance, analysis, and reporting of the customer database as related to marketing initiatives. This position must also exhibit a high level of professional and personalized guest service that embodies the Company’s brand standard and core values (K.E.E.P. Kindness, Engagement, Empathy and Positivity). Responsibilities. Coordinates both internally and externally to ensure a...
Overview. Assist the Director of Database Marketing with segmentation, maintenance, analysis, and reporting of the customer database as related to marketing initiatives. This position must also exhibit a high level of professional and personalized guest service that embodies the Company’s brand standard and core values (K.E.E.P. – Kindness, Engagement, Empathy and Positivity). Responsibilities. Coordinates both internally and externally to ensure...
Position Overview. The Database Manager is responsible for all analysis performed and direct mail files prepared for the designated mail house. providing team support with regard to all planning and analysis. for managing all databases and lists supporting Marketing and Gaming programs. All duties are to be performed within the guidelines of the Mount Airy Casino Resort policies and procedures, Internal Control standards and Pennsylvania Gaming...
Overview. About Us. Boyne Resorts is a premier hospitality and resort company operating 15 diverse business units across North America. Our properties offer world-class experiences in skiing, golf, mountain biking, and mountain recreation, with a commitment to creating memorable experiences for our guests. . Position Overview. We are seeking an experienced. Database Marketing Specialist. to join our corporate marketing team. In this role, you wil...
Job Summary. The Director of Database Marketing is responsible for developing and executing strategic marketing initiatives that leverage player data to drive revenue, enhance guest engagement, and maximize the effectiveness of direct marketing efforts. This leadership role oversees database segmentation, campaign execution, reporting, and analytics to ensure that marketing strategies are both data-driven and guest-centric. The Director collabora...
