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Brand Strategist
FocusKPI Inc. Mountain View, CA
$122k-153k (estimate)
Contractor | IT Outsourcing & Consulting Just Posted
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FocusKPI Inc. is Hiring a Brand Strategist Near Mountain View, CA

FocusKPI is looking for a Brand Strategist to join the Brand & Creative Team within our client.
Work Location: Remote - anywhere in the US
Duration: 12 months contract with possibility of extension depending on your performance & budget
Pay Range: $65/hr to $75/hr
Responsibilities:
  • Naming
  • Drive naming projects for major product, feature, and event launches - from discovery, briefing, to name generation, alignment, then rollout (internal and external)
  • Connect brand foundations and long-term product vision
  • Evolve naming process for consistency, coherency, and scale
  • Brand strategy
  • Support portfolio brand positioning, brand research, brand development, and brand systems design
  • Support brand refresh across go-to-market and product integration
  • Form and evangelize brand POVs - backed by data, evidence, and craft expertise
  • Influence brand-level messaging, marketing, and advertising
Requirements:
  • Bachelor's degree in Marketing, Communications, or equivalent experience
  • 5-8 years of hands-on experience with naming, brand strategy, positioning, and messaging
  • Top 3 tech skills: Async collaboration, decision making, documentation, and excellent live facilitation of video meetings
  • Top 3 soft skills: Have done plenty of hands-on naming- from soup to nuts (not just a manager of the process), excellent written and verbal communication, ability to facilitate alignment diplomatically, and translating the audience needs into compelling brand stories
  • Experience in multiple industries. Consumer tech & B2B SaaS is a plus
  • Able to prioritize, manage deadlines, and work both independent and collaboratively in a
  • fast-paced, highly dynamic environment
  • Comfortable collaborating with a wide range of stakeholders, including brand experts and brand
  • novices
  • Embrace agile approach to developing brand strategy and rolling it out
  • Excellent communicator (written and verbal) with a concise and open style
  • Bonus points for naming in more than one industry, including B2B SaaS naming experience
Thank you!
FocusKPI Hiring Team
Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.
NOTICE: Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via @focuskpi.com email domain. If you have received fraudulent emails now or in the past, please report it to
The domain @focuskpijobs.com is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with @focuskpijobs.com.
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Job Summary

JOB TYPE

Contractor

INDUSTRY

IT Outsourcing & Consulting

SALARY

$122k-153k (estimate)

POST DATE

06/15/2024

EXPIRATION DATE

07/13/2024

WEBSITE

focuskpi.com

HEADQUARTERS

Santa Clara, CA

SIZE

50 - 100

INDUSTRY

IT Outsourcing & Consulting

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