Consumer Insight and Digital Engagement Leader

Location : Dallas, TX

Exp : 10 Years

Duration : Long Term

Role Overview :

• A pivotal member of the customer experience team within a retail telecom company, merging expertise in Customer Experience and Consumer Psychology.
• Focuses on leveraging consumer psychology and customer interaction data to enhance digital-human engagement strategies.
• Requires a blend of consumer psychology (50%) and business acumen (50%).

Key Responsibilities :

• Analyze customer interaction data and psychological research to understand consumer behavior and identify trends.
• Lead the design and implementation of personalized human-digital engagement strategies based on psychological insights.
• Facilitate cross-functional brainstorming sessions with teams across the company to develop innovative solutions that meet customer expectations.
• Develop and monitor metrics for the effectiveness of digital engagement strategies, adjusting based on data insights.
• Advocate for the customer by integrating consumer psychology insights into company strategies.

Required Skills and Experience :

• Extensive experience in customer experience roles within the retail telecom industry or related fields and a solid background in consumer psychology.
• Strong analytical and data interpretation skills, capable of deriving actionable insights.
• Exceptional communication and collaboration skills, effective across various departments.
• Deep understanding of customer behavior and expectations in the telecom sector, proficient in CRM tools and digital engagement platforms.

Preferred Qualifications :

• Proven track record of implementing successful customer experience improvements, evidenced by increased customer satisfaction.
• Bachelor’s or higher degree in Marketing, Business Administration, Communications, Psychology (focus on consumer behavior), or related field.
• Certifications in Customer Experience Management (CXM), consumer psychology, or similar fields.

Last updated : 2024-05-12