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The Graphic Designer II uses color, illustrations, fonts, and layout to visually communicate the product positioning, features, and benefits consistent with Marketing and Brand strategies to appeal to the target audience. This position will create concepts, artwork, and layouts for packaging, merchandising, web sites, landing pages, and other digital content (i.e., banners email assets for retail.com) based on creative briefs and content calendars. The designer will develop and execute superior creative that achieves brand and corporate objectives.
The Graphic Designer II manages multiple projects at various stages of development to a successful and timely conclusion. The position will also effectively present ideas visually and verbally to internal stakeholders and is responsible for accurately executing the electronic art files for print/digital artwork for pre-production and post-production.
Digital Development: With some supervision, develop design solutions based on brand guidelines, market trends, and project objectives outlined in the Creative Brief:
· Learn current market trends and competitive environment.
· Stay current with developments in print and digital technologies and techniques.
· Generate print (i.e., packaging, merchandising) and digital (i.e., banners, animation, emails, and rich content for website) design layouts from initial concepts to final based on creative brief.
· Interpreting direction and subsequent feedback to create and make changes to print and digital graphics with a high degree of accuracy.
· Identify photo retouching needs and resize assets to specifications. Upload assets to digital asset management tool
· Follow digital style guides based on brand guidelines and deliverables.
Production: With some supervision, assist in accurate execution of printable artwork and digital content.
· Assist in proofing digital art files to ensure consistent quality prior to releasing for print/digital production.
· Initiate routing mechanicals for approval prior to release.
· Work with vendors to approve proofs (final production files) with supervision.
· Maintain final art files in an accurate and organized manner.
Sales/Marketing Account Support: Develop and generate support materials (i.e. 2D and 3D mocks, jpegs, ad mocks and presentation boards) for Planogram sets and account meetings.
Project Management: With some supervision, manage multiple creative projects at various stages of development to a successful and timely conclusion.
Communication and Presentations:
With some supervision:
· Present graphic solutions to a cross-functional group in a clear and concise manner with supporting rationale.
· Objectively listen to feedback on creative solutions from a variety of sources, facilitate discussion around the feedback and disseminate into revisions to move project forward.
· Effectively work with cross-functional team members to ensure projects achieve the specified objectives and timelines.
Photoshoots/ Video Shoots:
· With some supervision, assist in photoshoot preparation.
· Initial model selects for manager approval.
· Assist Creative Manager/Sr. Creative Manager with art direction.
· Present image selects to Marketing for final approval.
· Assist with coordination of re-touching.
We offer competitive pay & benefits including medical, dental, vision, life, & disability insurance, vacation, holidays and 401k.
We are committed to creating a workplace where everyone is treated with respect and empowered to contribute equally. We want to foster a culture of belonging for all employees, and we are focused on attracting, retaining, and developing diverse talent. We believe our differences make us stronger, and for this reason, we are committed to diversity and inclusion practices in our organization
Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protect veteran status, disability or any other protected status.
EOE/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity
Full Time
Consumer Goods
$53k-67k (estimate)
03/15/2024
04/24/2025
fruit.com
BOWLING GREEN, KY
15,000 - 50,000
1876
Product/Brand/Service
MELISSA BURGESS-TAYLOR
$1B - $3B
Consumer Goods
Spalding is a maker of sporting goods, notably basketballs, soccer balls, and baseball equipment.
The job skills required for Graphic Designer II include Graphic Design, Photoshop, Illustrator, Presentation, Illustration, Animation, etc. Having related job skills and expertise will give you an advantage when applying to be a Graphic Designer II. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Graphic Designer II. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Graphic Designer II positions, which can be used as a reference in future career path planning. As a Graphic Designer II, it can be promoted into senior positions as a Graphic Design Specialist III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Graphic Designer II. You can explore the career advancement for a Graphic Designer II below and select your interested title to get hiring information.