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Hexagate is Hiring a Director of Marketing Near New York, NY
As we enter our growth phase, we're seeking a passionate Director of Marketing who's deeply embedded in blockchain and Web3. The chosen candidate will play a pivotal role in implementing Hexagate demand generation strategy, content creation, social activities, product marketing and branding.
If you're a creative thinker, resourceful, dedicated, and ready to take immediate action toward success, we'd love to have you lead the charge in positioning Hexagate as a top choice for blockchain security and risk intelligence. Let's shape the future of blockchain security together! 🚀
What you will do:
- Design and execute a strategy for generating demand, using inbound and outbound tactics across various marketing channels to produce a steady stream of high-quality leads.
- Develop and launch targeted marketing campaigns that engage our audience and promote pipeline growth
- Define and refine Hexagate’s brand messaging for consistency across all channels.
- Boost Hexagate’s online visibility.
- Work closely with the sales team to align marketing efforts with sales objectives, ensuring a seamless flow of leads to support revenue goals. Promptly design and implement a comprehensive sales enablement kit.
- Collaborate with the product team to create compelling materials and drive successful product launches and strategic partnerships through effective PR campaigns.
- Represent Hexagate at industry conferences, webinars, and events, networking with key stakeholders and positioning Hexagate as a thought leader.
- Design and execute the company's content calendar, covering industry trends, educational content, case studies, and more.
- Develop and execute a social media content strategy that engages our audience, sets a narrative, and reinforces the Hexagate brand.
- Design and implement marketing automation, attribution, and operational dashboards in Hubspot.
- Build and manage a marketing team.
- Identify and retain advisors and ambassadors who can help achieve our mission and support our brand.
- Minimum of 5 years' experience in marketing, growth, product marketing or a similar role within the blockchain and tech industry.
- Demonstrated understanding of blockchain market dynamics, terminology, personas, and varying customer needs.
- Played a significant role in a marketing team in a SaaS startup that scaled revenue rapidly.
- Experience in implementing marketing-related processes in Hubspot.
- Proven experience in designing and executing campaigns, demand gen, branding, and messaging that resulted in fast revenue growth.
- Experience in running lead gen, marketing and social campaigns for blockchain builders in Twitter, Discord, Medium, etc.
- Proven track record in building sales enablement kits and executing content calendars.
- Experience in building and managing marketing teams.
- Technical background or technical writing background - an advantage.
Job Summary
Full Time
$194k-246k (estimate)
06/06/2024
07/04/2024
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A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.
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A Marketing Director reports to the Chief Marketing Officer.
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The marketing director leads and guides the efforts of the marketing department.
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They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.
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They typically manage marketing of a business, organization, particular product or group of products.
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The director of marketing generally has at least five to 10 years of applicable experience.
01/09/2022: Orange, CA
Organizations focused on growth will want to hire a Marketing Director who understands the value of digital advertising and the landscape of platforms that exist.
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Experience with digital marketing forms such as social media marketing and content marketing, required.
01/26/2022: Lafayette, LA
Director of Marketing are often required to oversee and facilitate the activities of several different departments and offices.
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Director of Marketing requires some amount of technical expertise and experience.
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