Brand Manager

ABOUT WIP

Wip™ delivers a better energy experience. Period. We create smart, portable formats that provide a powerful boost without the baggage of traditional energy products. Our team sits at the intersection of science, design, and consumer culture. We bring together innovation, intention, and scale to unlock new energy rituals and meet people wherever they go - training, creating, commuting, or grinding through a shift.

We are building a brand that moves with people – and fuels their days.

Our Opportunity

The $120B U.S. caffeine market is massive and stagnant – dominated by outdated formats that no longer match how people live. Wip™ is here to change that. Our products offer modern consumers a new way to access energy: easy-to-use pouches, crafted with premium, functional ingredients, at a lower cost. We are building a brand and product platform that expands the category and reshapes habits.

This is not an iteration. It is a redefinition.

Our Team

Wip is on a mission to build a once-in-a-generation energy brand, and we are rapidly assembling the team to do it. We are creators, operators, and builders who move fast, think boldly, and operate with high standards. We work across functions - R&D, brand, sales, operations, people, and more - to create something new and enduring.

If you want to shape a company and a category, we want to meet you.

THE ROLE

We’re looking for a Brand Manager to help shape how the world experiences Wip. This person will be a builder — owning brand storytelling across campaigns, partnerships, and moments that drive awareness, trial, and love for Wip. You’ll partner cross-functionally with Creative, Retail Marketing, Sales, Sports & Culture, Activation, and E-comm to bring our brand to life wherever consumers meet it.

Key Responsibilities

Brand Campaigns & Strategy

• Develop and execute 360° brand campaigns that connect cultural relevance with business impact
• Lead briefs, timelines, and creative development from concept through launch
• Partner with Creative to evolve our visual and verbal identity as we scale into new channels
• Build out annual AOPs as well as Short and Long Term Planning process around product, brand, and portfolio

Partnerships & Activations

• Identify and manage brand, sponsorships, and influencer partnerships that expand reach and credibility
• Collaborate with Retail Marketing to ensure consistent brand storytelling across retail touchpoints

Cross-Functional Collaboration

• Be the POC and lead ownership for brand cross-functional alignment for new products, brand messaging, and product portfolio
• Partner with E-comm to build brand moments that drive traffic and conversion
• Align with Sales to support new launches and retail programs with compelling brand narratives
• Work closely with the Analytics and Finance teams to track campaign performance and ROI
• Work closely with the creative team to inform, brief, and lead creative outcomes with their partnership

Culture & Community

• Stay tapped into emerging trends, cultural conversations, and creators who align with Wip’s mission
• Bring creative, high-energy ideas to build brand love — inside and outside the company
• Lead innovative and volume diving recommendations for Wip to have a foothold into cultures and communities that lift brand value and awareness - leading to purchase intent

QUALIFICATIONS

• Bachelor’s degree in business, marketing, or related field required
• 5 years of experience in brand marketing at a high-growth CPG, beverage, or lifestyle brand
• A creative strategist who understands culture, design, and data in equal measure
• Hands-on, resourceful, and comfortable operating in a fast-moving startup environment
• Excellent communicator and project manager — can lead a campaign from deck to door drop
• Experience managing external agencies or production partners
• Knowledge of influencer marketing, retail marketing, activation, or social media strategy
• Ability to work in-office (we have an in-office policy with Fridays as optional work from-home, as business priorities allow)

Compensation: $140,000 - $200,000 base salary plus performance-based bonus