Brand Activation Manager

Department: Growth Office

Employment Type: Permanent - Full Time

Location: New York

Reporting To: Niels Neudecker

Description

Are you passionate about marketing and turning global campaigns into impactful local experiences? As Brand Activation Manager US, you’ll bridge global strategy and regional execution – translating campaigns into meaningful initiatives across the US.

Working closely with our Global Marketing Team, fellow Brand Activation Managers and the US Managing Director, you’ll bring our brand to life across every touchpoint, ensuring all activities reinforce Human8’s global image and positioning. With a special focus on establishing our presence in New York, you’ll help shape how Human8 shows up in this key market.

The base salary for this position is expected to start around $76,000. Individual compensation varies based on job related factors, including business needs, New York location, experience, level of responsibility and qualifications.

Responsibilities

Regional strategy & planning

• Co-develop US marketing plans with the Head of Growth and Regional Managing Director, ensuring alignment with global direction.
• Define campaign goals and identify relevant opportunities, channels and tactics for regional brand activation (e.g., networking, media relations).
• Manage and track budgets effectively.
• Lead quarterly reporting meetings with key stakeholders to review activation performance and refine plans for upcoming quarters.
• Conduct regular check-ins with the US Managing Director.
  
  
  

Campaign and event activation

For every marketing initiative, you’ll create a plan detailing the touchpoints to bring it to life.

Owned events

• Identify the need for owned (digital or in-person) events and align with the US Managing Director.
• Collaborate with Marketing team members to launch events successfully.
• Coordinate invitation management with Marketing Consultants.
• Schedule and host technical and content dry runs to prepare presenters.
• Analyze performance of invitation and follow-up efforts.
  
  
  

Paid events (conferences & speeches)

• Spot opportunities for sponsorships, stage presentations and networking.
• Mobilize Marketing Consultants for submissions and support with writing and copy editing.
• Organize dry runs and design support post-acceptance, involving relevant subject experts.
• Provide guidelines to presenters and attendees before events.
• Gather feedback post-event to capture learnings and identify case study opportunities.
  
  
  

Communication & stakeholder engagement

• Keep leaders informed of marketing plans and progress.
• Mobilize sales teams for local initiatives (e.g., event invitations, speech submissions, training opportunities, case or blog writing).
• Draft and distribute press releases to local media agencies and track coverage.
• Plan and create social posts highlighting US marketing activities.
  
  
  

Lead management

• Qualify and assign leads in HubSpot.
• Activate Marketing Consultants to follow up on qualified leads promptly.
• Generate leads through local initiatives (conferences, events, editorials, etc).
• Ensure timely follow-up on incoming requests within 24h.
  
  
  

Qualifications

• Bachelor’s degree or higher.
• Minimum 3 years of marketing experience with a diverse skill set.
• Strong relationship-building and problem-solving skills.
• Excellent project management capabilities – setting clear goals, creating timelines and ensuring smooth execution.
• Experience with digital marketing tools (e.g., HubSpot, WordPress) is a plus.