What are the responsibilities and job description for the Head of Ecommerce & Marketing (DTC Growth Lead) position at SBH Fashion?
Job Title: Head of Ecommerce & Marketing (DTC Growth Lead)
Overview
Seeking a senior leader to own and scale the brand’s direct-to-consumer business across ecommerce and marketing. This role will be responsible for driving revenue growth, building and managing a high-performing marketing team, and leading all digital and brand-facing initiatives across ecommerce, performance marketing, PR, partnerships, and customer retention.
This role will be both strategic and hands-on, owning key execution across ecommerce and marketing in the near term, with the opportunity to build out a team over time.
You will oversee external partners (PR agency, paid media) and internal resources, while establishing a clear growth strategy and operational structure to scale the business. This is a highly impactful role for a strategic and hands-on leader who can define the roadmap and execute against it.
Core Responsibilities – Growth & Performance
Overview
Seeking a senior leader to own and scale the brand’s direct-to-consumer business across ecommerce and marketing. This role will be responsible for driving revenue growth, building and managing a high-performing marketing team, and leading all digital and brand-facing initiatives across ecommerce, performance marketing, PR, partnerships, and customer retention.
This role will be both strategic and hands-on, owning key execution across ecommerce and marketing in the near term, with the opportunity to build out a team over time.
You will oversee external partners (PR agency, paid media) and internal resources, while establishing a clear growth strategy and operational structure to scale the business. This is a highly impactful role for a strategic and hands-on leader who can define the roadmap and execute against it.
Core Responsibilities – Growth & Performance
- Own DTC revenue and KPIs (CAC, LTV, conversion rate, AOV)
- Develop and execute growth strategy across acquisition, conversion, and retention
- Lead ecommerce strategy including site experience, merchandising, and CRO
- Oversee paid media and retention (email/SMS) performance
- Establish reporting frameworks and drive data-led decision making
- Oversee PR agency and influencer/gifting strategy
- Lead partnerships and collaborations
- Oversee campaign execution across marketing and ecommerce
- Ensure alignment across creative, marketing, and site experience
- 8–12 years of experience in ecommerce, growth, or digital marketing (fashion/lifestyle preferred)
- Proven track record of scaling a DTC business and driving measurable revenue growth
- Experience managing external agencies including paid media and PR
- Strong understanding of performance marketing, retention, and CRO
- Experience building and leading teams
- Highly strategic with the ability to execute when needed
- Strong analytical and commercial mindset
Salary : $150,000