What are the responsibilities and job description for the Digital Marketing Specialist position at London Approach?
About the Role
We're partnering with a well-established, mission-driven nonprofit organization in the Greater Philadelphia area that is seeking a Digital Marketing Specialist. This is an exciting opportunity for a creative and analytical marketing professional who enjoys storytelling, social media strategy, content creation, and making a meaningful impact.
Key Responsibilities
- Develop and execute digital marketing and social media strategies.
- Create engaging content including graphics, videos, photography, and written copy.
- Manage social media platforms and maintain a consistent content calendar.
- Support website updates and digital communications.
- Plan and execute digital campaigns to increase brand awareness and community engagement.
- Monitor campaign performance and use analytics to optimize results.
- Collaborate with internal teams to develop compelling stories and marketing initiatives.
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
- 2β5 years of digital marketing, social media, or content creation experience.
- Experience with Canva, Adobe Creative Suite, and/or video editing tools.
- Strong knowledge of social media platforms, digital marketing best practices, and analytics.
- Excellent communication, organization, and storytelling skills.
Why Join?
- Join a collaborative, mission-driven organization making a positive impact in the community.
- Opportunity to own digital marketing initiatives and bring creative ideas to life.
- Diverse role with exposure to social media, content creation, branding, analytics, and campaign strategy.
- Work alongside a passionate team dedicated to serving the Greater Philadelphia community.
- Excellent opportunity for professional growth while making a meaningful difference.
Salary : $80,000 - $90,000