What are the responsibilities and job description for the Digital Marketing Specialist position at College Town Communities |?
DIGITAL MARKETING SPECIALIST
About the Job:
As a Digital Marketing Specialist for College Town Communities (CTC), you will primarily focus on supporting marketing efforts across our nine student housing markets. In this role, you will be responsible for developing and executing digital strategies for CTC. These digital strategies will include creating and managing social media content, SEO management, website/online content and reputation management with the end goal of increasing awareness of the CTC brand and services. With this opportunity, you will be reporting directly to the Marketing Directors at CTC.
Responsibilities Include:
Website SEO Management-
About the Job:
As a Digital Marketing Specialist for College Town Communities (CTC), you will primarily focus on supporting marketing efforts across our nine student housing markets. In this role, you will be responsible for developing and executing digital strategies for CTC. These digital strategies will include creating and managing social media content, SEO management, website/online content and reputation management with the end goal of increasing awareness of the CTC brand and services. With this opportunity, you will be reporting directly to the Marketing Directors at CTC.
Responsibilities Include:
Website SEO Management-
- Audit of all website portfolios
- Enhance Site and Brand Visibility Strategy
- On-going research, updates and changes to SEO
- Google Ad Campaigns
- Google My Business Management
- Maintaining current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
Web Design & Management (WIX Platform)-
- Maintain all CTC websites
- Make changes to sites as needed
- Create and maintain website Chatboxes
- Train new employees on how WIX Chatboxes function
- Maintain all Aggregator site property listings
Social Media Management-
- Creating social media content with our “Social Media Influencers” and managing social media platforms resulting in an increase of following, engagement and ROI.
- Develop social media strategy across all CTC brands
- Post to all social media outlets such as Facebook, Instagram, YouTube, and LinkedIn
- Editing and posting to our social network, manually and using ZOHO Social dashboard
- Engage in online social forums
- Devising and collaborating on promotional campaigns
- Analyzing social media performance metrics
- Write press releases
- Travel to properties to execute photo shoots and record videos for social media
- Research Facebook groups and post in group forums
- Update all Facebook and Instagram Profiles to keep them current and relevant
- Spearhead search for new Social Media Influencers when needed
- Facebook & Instagram Ad Boosts
Reputation Management-
- Respond to all Google and Entrata Reviews
Graphic Design (Not required, but would be a huge plus)-
- Designing and/or updating marketing materials (printed collateral, custom social media images, slideshows, videos, etc.)
Requirements:
- Bachelor's degree in Marketing, Advertising, Communications, Journalism, English, or related field
- Professional-related work experience
- Demonstrated proficiency in SEM Rush, WIX, Excel, Outlook, MSWord, Google Docs, ZOHO Forms or other email marketing tools, and all social media platforms listed above
- Ability to take direction with project milestones and take risks in your decision-making to achieve and exceed those goals
- Excellent written and verbal communication with exceptional editing, writing, spelling, proofreading, and understanding of grammar
- Ability to multitask, prioritize, & manage time efficiently
- Ability to work independently with minimal supervision or as an active member of a team.
- Advanced Technical skills
- Proven ability to interact with all levels of management in a professional manner
- Creative & innovative thinker is able to align and implement multiple brand strategies & ideas
- Basic knowledge of Adobe Creative Suite or a willingness to learn
Physical Demands and Work Environment:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.
Note:
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.