Digital Marketing Manager

About the Company

A client of Insight Global is seeking a data-driven Digital Marketing Manager to lead the strategy and execution of our digital campaigns across all products and services. This hands-on role is perfect for someone who thrives on optimizing performance, driving lead generation and engagement, and scaling digital impact across platforms.

About the Role

This role involves leading the strategy and execution of digital marketing campaigns, focusing on performance optimization and engagement across various platforms.

Responsibilities

Email Marketing & CRM:

• Develop and optimize automated email campaigns in Salesforce Marketing Cloud to engage customers, applicants, and referral partners.
• Integrate CRM and Marketing Cloud for segmentation, personalized content, funnel tracking, and lifecycle marketing.
• Use A/B testing, analytics, and dynamic content to improve engagement, click-through, and conversion rates.
• Track and report performance across platforms including Salesforce Campaigns.

Lead Generation & Paid Media:

• Plan and manage Google Ads, retargeting, and paid social campaigns (LinkedIn, Meta, YouTube) to drive qualified leads.
• Implement advanced tracking (UTMs, pixels, tags) and integrate with Salesforce, WordPress, and Power BI.
• Optimize conversion funnels and execute remarketing strategies to re-engage prospects and increase applications.

Website & SEO:

• Oversee content and performance of our WordPress site to ensure seamless UX and strong SEO.
• Execute on-page and off-page SEO tactics to grow organic traffic and improve search visibility.

Analytics & Optimization:

• Own Google Analytics (GA4), Tag Manager, and dashboard reporting to monitor campaign performance and user behavior.
• Ensure data accuracy across channels and align KPIs with business goals.
• Identify and resolve conversion bottlenecks using data insights.

Compliance & Privacy:

• Ensure all digital marketing practices comply with GDPR, CCPA/CPRA, and global data privacy laws.
• Manage cookie consent platforms and advise on privacy-first strategies.

Qualifications

• 5 years in digital marketing, ideally in fintech, music, entertainment, or financial services

Required Skills

• Proficient in Salesforce Marketing Cloud, CRM integration, SQL, AmScript
• Deep knowledge of Google Ads, GA4, UTM tracking, SEO, and paid social
• Strong grasp of data privacy laws and compliance
• Highly analytical with proven ability to optimize based on performance data

Preferred Skills

• Certifications in Google Ads, GA4, or Salesforce Marketing Cloud
• Experience with music royalties, creator economy, or referral programs
• Working knowledge of HTML/CSS, SQL, AmScript, and Power BI

Pay range and compensation package

$65k-$70k annually

- unlimited PTO, employer paid health, dental, vision, 401k company match

Equal Opportunity Statement

Insight Global is committed to diversity and inclusivity.