What are the responsibilities and job description for the Senior Vice President of Sales position at ForceBrands?
Senior Vice President, Sales
Location: Austin, TX (Hybrid In-Office; relocation support available)
Overview:
A leading global active health and wellness company with a portfolio of fast-growing performance beverage and nutrition brands is seeking a Senior Vice President of Sales. This executive will oversee the company’s beverage portfolio across national and regional accounts, drive commercial strategy, and lead a high-performing sales organization across small and large format channels.
Role Summary:
The SVP of Sales will be responsible for developing and executing a national sales strategy that drives growth, profitability, and share across multiple beverage categories and retail channels. This individual will report directly to the Chief Commercial Officer and partner cross-functionally with leadership in Commercial Strategy, Route-to-Market, Insights, Revenue Growth Management, and Brand Marketing.
Key Responsibilities:
• Deliver volume, share, and profitability targets across channels, meeting or exceeding annual KPI goals (ACV, Trade ROI, Promo Efficiency).
• Lead and develop a team of sales, category management, and shopper marketing professionals, driving a 360° go-to-market process.
• Collaborate with commercial and insights teams to ensure cohesive portfolio execution across channels.
• Partner with category and strategy functions to build and operationalize customer-specific category plans.
• Drive alignment with shopper marketing to maximize offtake and build joint business plans with major retail partners.
• Establish standardized business routines and performance reviews to manage space, promotion, and display execution.
• Represent the company in top-to-top meetings with national retail buyers and senior leadership.
• Develop future sales talent and build a culture of accountability, collaboration, and commercial excellence.
Qualifications:
• 15 years in national account leadership within the beverage industry.
• 10 years managing teams across small and large format channels.
• Proven success in DSD or hybrid route-to-market systems.
• Experience overseeing a $500M–$1B book of business, with full P&L ownership and responsibility for revenue growth and profitability.
• Deep experience across mass, grocery, convenience, and club channels, with demonstrated success managing top national retail partnerships including Target, Walmart, Costco, Sam’s Club, and major regional chains.
• Strong analytical skills with a focus on syndicated data (IRI/Nielsen).
• Bachelor’s degree required; MBA preferred.
• High energy, strategic mindset, and a bias for action in fast-paced environments.
Performance Metrics:
• Sales and share growth
• Account profitability and ROI
• Channel strategy development and execution
• Team engagement and performance