Marketing professional

Job Title: Marketing professional/Engagement Execution Specialist

Location: Livonia, MI

Pay rate: $55/hr

Duration: 12 Months

Shift timings: 8:00-4:00/9:00-5:00

We are looking for an experienced marketing professional to help grow our business. We're seeking a skilled Engagement Execution Specialist to join us. In this position, your primary focus will be on crafting and executing compelling digital nurture campaigns tailored to meet the objectives of our demand creation programs.

Essential Functions:

• Execute US digital media initiatives and communications, collaborating closely with local teams to ensure content resonance and localization meet regional preferences and needs.
• Proficiently handle the execution of advanced marketing automation and email marketing components within campaigns, encompassing everything from scheduling to HTML email creation, and management within our marketing automation platform.
• Lead the updating and optimization efforts of landing pages to ensure alignment with current best practices and to maximize conversion rates, leveraging data-driven insights and industry trends to drive continuous improvement.
• Demonstrate adeptness in campaign setup, form and segment management, and email campaign reporting, with a keen eye for detail.
• Conduct regular A/B testing, measurement, and optimization efforts to drive a high volume of inquiries while maintaining quality standards.
• Planning and execution of paid social media content, building effective target lists and ensuring alignment with our brand's voice and strategic objectives
• Assist in content scheduling on multiple social media platforms.
• Keep abreast of the latest digital trends and platform updates to continuously refine our content strategy and maintain competitive advantage on social media channels
• Monitor social media channels for trends, insights, and opportunities to engage with our audience.
• Collaborate closely with cross-functional marketing teams to design and execute strategic campaigns aligned with business priorities, leveraging industry knowledge and key personas effectively.
• Utilize online project management and communication tools such as Wrike and Teams within an Agile environment to streamline workflows and enhance collaboration.
• Skillfully edit, optimize, and publish emails, incorporating images, links, and cutting-edge email best practices into our email marketing platform.
• Collaborate with writers to refine email copy, ensuring compelling content that drives conversions and prompts strong calls to action, with a focus on engaging subject lines, headlines, and CTAs.
• Take charge of creating, approving, and managing campaign tracking parameters, specifically UTMs, to accurately monitor campaign performance and attribution.
• Optimize email content, including subject lines, headlines, and calls to action, in collaboration with derivative content writers, to enhance engagement and drive conversions.
• Utilize best practices and data insights to refine email elements for maximum impact.

Education and Experience Requirement:

• Bachelor’s degree in Marketing or a related field.
• The right person has 4 years of successful experience across B2B digital and outbound marketing
• Experience with UTMs and funnel optimization
• Thorough knowledge of marketing automation principles and practices that involve nurturing both prospect and customers
• Strong understanding of business-to-business marketing tactics, techniques, and strategies
• Expertise in marketing automation platforms, e.g., Eloqua, Braze, Pardot, Marketo, etc.
• Working with social media execution platforms, e.g. Sprinklr
• Basic analytics capabilities familiar with different data collection and measurement techniques
• Experience with Google Analytics a plus
• Proficiency with web content management systems (Adobe Experience Manager, Contentful, etc.)
• Strong knowledge of HTML code
• Strong project management skills and the ability to manage multiple projects simultaneously
• Strong process orientation: able to analyze requests, determine the scope, research options, recommend a solution, execute and measure project success
• Lead or participate in cross-functional projects aimed at enhancing operational efficiency and organizational effectiveness
• Collaborate with cross-functional teams to develop strategies for enhancing operational efficiency and productivity