What are the responsibilities and job description for the Brand/Category Manager position at BrickRed Systems?
We are seeking an experienced Brand/Category Manager to lead the development and execution of integrated marketing strategies that connect consumer insights with impactful creative campaigns. This role is ideal for a strategic marketer with expertise in consumer marketing, brand strategy, creative development, and cross-functional leadership. The successful candidate will drive end-to-end marketing initiatives across digital, social, retail, communications, sports marketing, product, and experiential channels while collaborating with global teams to deliver high-impact brand campaigns.
Required Skills
Must Have
- 7 years of experience in Consumer Marketing, Brand Strategy, Integrated Marketing, or Product Marketing
- Experience developing integrated marketing strategies from consumer insight through creative execution
- Proven experience leading cross-functional marketing campaigns across multiple business functions
- Expertise writing creative briefs that inspire impactful campaigns
- Strong experience collaborating with Creative, Digital, Social, Retail, Communications, Product, and Sports Marketing teams
- Experience managing marketing campaigns across Owned, Earned, and Paid Media
- Strong understanding of marketing production processes from concept through launch
- Experience working within large global matrix organizations
- Excellent strategic thinking, storytelling, and consumer insight development
- Outstanding communication, presentation, and stakeholder management skills
- Strong project management and organizational abilities
- Ability to manage multiple high-priority projects in a fast-paced environment
- Passion for consumer behavior, sport, culture, and emerging trends
Key Responsibilities
- Develop insight-driven brand and marketing strategies aligned with business objectives
- Create compelling creative briefs that drive breakthrough marketing ideas
- Lead integrated marketing campaigns from strategy through execution
- Partner with Creative, Product, Consumer Insights, Retail, Digital, Communications, and Marketing teams
- Guide campaigns across digital, social, retail, experiential, partnerships, and communications channels
- Ensure creative excellence throughout campaign development and execution
- Translate business goals into compelling consumer-focused marketing stories
- Present campaign strategies and recommendations to senior leadership
- Manage multiple concurrent campaigns while maintaining execution quality
- Drive collaboration across cross-functional and global stakeholders
- Identify new opportunities to strengthen brand engagement and consumer connection
- Support campaign production and execution from concept through launch
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field (preferred)
- 7 years of Brand Marketing, Consumer Marketing, Product Marketing, or Integrated Marketing experience
- Strong experience with brand strategy, creative development, and campaign execution
- Proven leadership managing cross-functional marketing initiatives
- Experience working with creative agencies or internal creative teams
- Strong presentation, storytelling, and executive communication skills
- Excellent organizational, analytical, and project management skills
- Ability to influence stakeholders across global teams
- High attention to detail with strong problem-solving capabilities
ABOUT BRICKRED SYSTEMS
BrickRed Systems is a global leader in next-generation technology consulting and workforce solutions, specializing in delivering high-quality talent across digital, engineering, marketing, analytics, finance, operations, and business transformation domains. With a strong emphasis on innovation, scalability, and client success, BrickRed Systems helps organizations solve complex business challenges by providing skilled professionals across strategy, technology, creative, and operational functions.
BrickRed Systems fosters a culture of continuous learning, collaboration, and excellence, enabling professionals to contribute to high-impact global initiatives while advancing their careers.