What are the responsibilities and job description for the Leasing Marketing Manager position at Blue Bay Property Management LLC?
Company Description
Blue Bay Property Management LLC is committed to delivering exceptional property management services with a focus on customer satisfaction and operational excellence. Known for managing a diverse portfolio of residential, commercial, and student housing properties, we specialize in fostering vibrant communities and maximizing property value. Our company emphasizes innovation, transparency, and efficient solutions to meet the diverse needs of landlords and tenants alike. Our team-driven culture supports professional growth, collaboration, and success.
Role Description
We are seeking a full-time Leasing Marketing Manager to join our team on-site in Miami, FL. In this role, you will develop and implement leasing and marketing strategies to enhance occupancy rates across our properties. Responsibilities include overseeing resident retention initiatives, coordinating property tours, managing vendor relationships, and executing marketing campaigns tailored to specific target audiences. Additionally, you will analyze market trends, create content for promotional materials, and provide exceptional service to both current and prospective residents. Collaboration with the property management team to achieve operational goals will also be a key aspect of this role.
Qualifications
- Strong skills in Resident Retention and Customer Service to build and maintain strong tenant relationships
- Experience in Property Management, with a proven ability to oversee daily operations effectively
- Proficiency in Sales & Marketing strategies, with a focus on crafting campaigns that drive leasing activity
- Excellent communication, organizational, and problem-solving skills
- Ability to work on-site in Miami, FL, and collaborate with cross-functional teams
- Bachelor’s degree in Marketing, Business Administration, or a related field preferred
- Experience with property management software is a plus
We are seeking a data-driven and hands-on Marketing Manager to lead digital marketing, lead generation, and leasing performance across our residential portfolio.
KEY Responsabilities
Lead Generation
Manage Google Ads & Meta Ads
Generate leads
Optimize CPL & ROI
Leasing Funnel
Improve Lead→Tour→Lease conversion
Work with leasing teams
Optimize AppFolio workflows
Analytics
Track KPIs: CPL, conversion, occupancy
Weekly reporting
Social Media
Manage organic paid campaigns
Property-level campaigns
Content generation for Digital Platforms
Video and Photo capturing of units and properties
Tools
AppFolio, Zillow, Apartments.com
Google Analytics
Requirements
- 3–5 years experience
- Google Ads & Meta Ads
- AppFolio required
- Leasing KPI knowledge
- Bilingual (English/Spanish)
- Data-driven mindset