POSITION SUMMARY
The Senior Director of Marketing is responsible for building and executing communication plans to increase recruitment and retention in YMCA membership and programs. Specific duties include managing social media platforms, website management, program marketing, brand management and training staff on how to utilize marketing platforms.

OUR CULTURE
Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.

OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION
The Y is made up of people of all ages, from all walks of life, working side-by-side to strengthen communities. Together, we strive to ensure that everyone, regardless of ability, age, cultural background, ethnicity, faith, gender, gender expression, gender identity, ideology, income, national origin, race or sexual orientation has the opportunity to reach their full potential with dignity. Our core values are caring, honesty, respect, responsibility and faith — they guide everything we do.

OUR COMMITMENT TO YOUTH PROTECTION
The YMCA of Rock River Valley has a responsibility to provide safe and secure programs and services for our community. The YMCA is a leader in child abuse prevention to support the safety of children in our care.

• You'll support the commitment of the YMCA to child abuse prevention by:
• Report any items that may provide a health or safety hazard to staff, members or guests to your supervisor.
• Follow all policies and procedures related to keeping children safe in our facilities and programs, including those related to the monitoring and supervision of children.
• Report any suspicious behavior and violation of policy and procedures to your supervisor.
• Complete all child abuse prevention training as required.

ESSENTIAL FUNCTIONS

1. Provide leadership in extending the YMCA’s online presence, including website management, social media management, electronic newsletters and app.
2. Develop online outreach strategies and plans. Ensure all online content reaches target audiences with the appropriate tone & manner.
3. Use technology to cultivate new opportunity and exposure for the YMCA through storytelling and impactful messaging.
4. Research emerging technologies and assess their potential use in support of YMCA business and mission.
5. Research and develop tools to monitor impact of social media and web presence.
6. Work with marketing, development and operation teams to develop and innovate ways to incorporate digital media into the marketing efforts and campaigns of the YMCA.
7. Assist with website maintenance, updates and consistent messaging.
8. In conjunction with graphic designer, create promotional materials for assigned marketing and communications initiatives to include, but not restricted to, advertisements, e-blasts, banners, posters, flyers, brochures, reports, social media, and other print, online and creative materials.
9. Ensure compliance with national Y brand throughout the organization.
10. Communicate with staff, members, volunteers, parents, contractors, and vendors in completion of initiatives.
11. Assist with vendor bidding on projects.
12. Provide assistance to staff in developing their branch and program promotions. Conduct staff training as necessary on branding.
13. Assist department in development of new marketing and communication strategies.
14. Performs other duties as assigned.

QUALIFICATIONS

• Bachelor's degree in related field or equivalent combination of education and experience.
• Previous professional experience in marketing, public relations and/or communications preferred.
• Excellent computer skills and experience with standard business software.
• Experience with the following software is preferred, but not required: Daxko, Canva, Marq and Adobe suite.
• Must have good interpersonal, public relations and communications skills, including the ability to make presentations and handle media inquiries.
• Strong written and oral communications skills.
• Bilingual candidates are encouraged to apply.
• An understanding of branding and the ability to follow nationally established branding guidelines.
• Understanding of industry best practices.
• The ability to provide professional insight and advice to produce best results.
• The ability to manage multiple projects and adjust shifting priorities as they change.
• Troubleshooting and problem-solving skills.
• This position requires sitting, standing and operating a computer for extended periods of time.
• CPR and First Aid certifications are required within 90 days of hire.
• Praesidium Academy trainings.
• YMCA Team Leader or Multi-team/Branch Leader certification preferred.

SCHEDULE & COMPENSATION

1 Position
Full Time, Exempt
Bilingual candidates are encouraged to apply (especially those who speak Spanish and other high- need languages in the Rock River Valley). Candidates must state their interest in applying for the bilingual title designation during the initial interview. This will notify the Human Resource Department to evaluate the candidate's level of language proficiency as a part of the interview process.

The Y is proud to be an Equal Opportunity Employer. We offer more than just a job, rather the opportunity to make a lasting difference in the lives of those around you. The Y offers work/life balance, and excellent membership & program benefits.

• Complimentary YMCA Membership
• Program Discounts
• 8% Retirement contribution following 2-year vesting requirement

The Y: We're for Youth Development, Healthy Living and Social Responsibility