Directs all aspects of membership sales and member experience for the center including recruitment of new members, enrolling new members and renewals and supervision of assigned staff. Develops, plans and implements new procedures and methods to achieve strategic goals. Provides leadership to the Member Experience Director.

Essential Functions:

1. Implements membership strategies that promote recruitment of new members and renewal of existing members. Organizes assigned staff to support membership enrollment goals.
2. Works with Member Experience Director to ensure center meets or exceeds membership and corporate membership sales goals via role playing, shadow branch tours and ongoing assessments.
3. Recruits prospective new members and encourages previous members to rejoin by analyzing utilization reports, networking, outbound calling, and referrals.
4. Work closely with Association marketing teams to initiate, develop and grow relationship with prospects and new members.
5. Transitions new members from sales to service to ensure they are properly introduced and integrated into appropriate Y programs.
6. Follows policies, processes, best practices outlined by the Association.
7. Responds to and resolves elevated member concerns.
8. Conducts ongoing assessment of staff functions to determine required core competencies and skills; and designs and implements training as needed. Recruits, hires, trains, develops, schedules and directs personnel as needed. Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals.
9. Promotes membership enrollment in interactions with existing and potential members utilizing logistics to support phone, walk-in and web registration.
10. Embrace, support and role model concepts of Listen First, Building Relationships Member Engagement and Healthy Lifestyles to all members.
11. Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances.
12. Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA.
13. Leads the effort in the expansion of the Corporate partnership program through the identification of prospective companies and corporate member engagement.
14. Coordinates with the business office and Member Experience Director as necessary on financial transactions as well as quality control issues.
15. Leads assigned aspects of the YMCA Annual Campaign.
16. Participates in staff meetings and Center’s Cause-Driving Leader on Duty (CLOD) rotation.
17. Provides direct supervision and leadership wo the Member Experience Director:
    • Ensures a quality member experience that engages members and meet community needs;
    • Provides support and on-site guidance as needed;
    • Develops and retains staff through goal setting, work assignments, and ongoing feedback.

YMCA Culture & Cause Expectations

Our mission and core values are brought to life by our culture. It’s who are, who we aspire to be and how we show up every day. We are cause-driven. We don’t just show up, we show up with purpose. As a cause driven leader you are expected to be:

Welcoming-Accept neighbors eagerly, warmly, hospitably, and as equal participants.

Nurturing-To care for, support, and help develop through encouragement.

Hopeful-Take an optimistic or positive view of future outcomes.

Determined-To devote full strength and concentrated attention to the cause.

Genuine–To be honest and open in relationships with others.