Job Description

Position Summary: WorldStrides Individual/Consumer division has core growth opportunity in offering new products and programs that have mass consumer appeal and can be delivered both virtually on demand as well as some in person offerings. This is a new area of our portfolio and the Sr.Product Marketer aligned to this business will be a key contributor to the success of scaling this new high growth part of the portfolio. The ideal candidate will be an experienced omnichannel marketer with a deep expertise in digital. The incumbent will be passionate, energetic, analytical, a team player who can build relationships across a matrixed environment to drive bottom line results. Success in this position will require leadership, creativity, and collaboration skills with a desire to develop strategy and then execute marketing programs against that strategy to drive profitable growth.

The Senior Product Marketer, Mass/Virtual will develop and execute comprehensive and strategic marketing plans for specific programs to achieve business growth objectives by achieving revenue/cost goals and providing an exceptional experiential learning experience for thousands of young scholars from around the world. Reporting to the SVP, Marketing for Individual/Consumer, the position will be responsible for the creative collaboration and marketing strategy and campaign measurement tools and analytics within a team of peers to achieve defined marketing revenue and budget targets for Mass/Virtual programs within the K12 Individual Strategic Business Unit.

Position Responsibilities:

• Develop and execute marketing strategy for assigned programs including defining product offerings/segmentation, channel distribution types, cost/revenue analysis and product development.
• Set program positioning strategy and work closely with the creative, product development and educational experience teams to ensure consistent messaging throughout channels.
• Budgeting responsibilities include determining initial marketing strategy, managing budget projections, meeting or exceeding revenue targets and identifying growth opportunities
• Develop and implement a company-wide go-to-market plan working with all departments to execute; example is the initial marketing timeline and manage the execution of multi-channel offers.
• Support sales team with lead generation through webinars, live events and creation of sales collateral.
• Work closely with Product management to evaluate existing and untapped consumer needs within the existing and potential product portfolio through a lens of growth.
• Present results and analysis for each program to Senior/Executive Management.
• Research and analyze marketing data and results.
• Brainstorm program offerings and segmentation test strategies across channels.

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At WorldStrides, the experience is everything. By joining our team you help provide moments that delight and open up the world of learning. Our team is truly passionate about making each experience a once in a lifetime opportunity for each traveler that is easy to manage from A to Z. Each journey is different, which is why we offer a broad range of experiential learning programs for groups and individuals of all ages throughout their lifelong learning journey. 

If we’ve learned anything over this last year, it’s that being able to experience different places and things while interacting with new people is imperative to not only personal growth but also to general well-being. So, let’s get out there–together. To learn more about our brand, our mission and our commitment to health and safety, please visit our website at www.worldstrides.com. 

Members of our team are able to take advantage of our generous paid-time off (PTO) policy, comprehensive insurance plans (medical, dental, vision and more), flexible spending accounts, paid parental and care giver leave, a casual work environment and a flexible work policy with several options to meet both your professional and personal needs. In addition, we offer travel perks on our products. We also take COVID protocols very seriously and are committed to the health and safety of our team members, participants, vendors and partners which is why we’ve put extensive measures in place around PPE and other safety guidelines that follows both the CDC and World Health Organizations guidance.

As an Equal Opportunity Employer, WorldStrides` is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Location(s)

1919 Gallows Road Suite 700, Vienna, Virginia 22182
218 West Water Steet Suite 400, Charlottesville, Virginia 22902
101 Federal St Suite 900, Boston, Massachusetts 2110
5301 Southwest Pkwy Suite 200 Texas, Austin, Texas 78735