Senior Director, Growth Marketing

About the Company

Esteemed organization providing innovative entertainment experiences

Industry
Sporting Goods

Type
Privately Held, VC-backed

Founded
2016

Employees
501-1000

Funding
$101-$200 million

Categories

• Recreation
• Soccer
• Sports
• Athletics
• Instruction
• Education
• Academic Programs
• Sporting Goods

Specialties

• Technical Training and Development
• First Touch Training
• Football
• Innovation
• Soccer Training
• Recreation and Fitness
• High-Repetition Training
• Soccer Technology
• and Soccer

About the Role

The Company is seeking a Senior Director of Growth Marketing to spearhead the development and execution of comprehensive strategies aimed at driving user acquisition, engagement, and retention across various digital channels. The successful candidate will be responsible for leading a high-performing marketing team, utilizing data-driven insights to optimize performance, and fostering a culture of experimentation and testing. This role requires a strategic thinker with a results-driven mindset, excellent communication skills, and a proven track record in growth marketing, particularly in a multi-location environment. The ideal candidate will have a deep understanding of digital marketing channels and tactics, extensive experience with data analytics tools, and a passion for the sports industry, with a focus on soccer being a plus.Applicants for the Senior Director of Growth Marketing position at the company should hold a Bachelor's degree in marketing, business administration, or a related field, with an MBA preferred. A minimum of 10 years of experience in growth marketing is required, along with proficiency in CRM software and marketing tools such as HubSpot. The role demands strong leadership skills to inspire and motivate team members, as well as the ability to collaborate with cross-functional teams to align marketing initiatives with business objectives. The successful candidate will be expected to manage the growth marketing budget effectively, conduct market research, and stay informed about industry trends to identify opportunities for growth. A background in the sports industry and a passion for soccer are also desirable.

Hiring Manager Title
Vice President, Marketing

Travel Percent
Less than 10%

Functions

• Marketing