Vice President, Consumer Marketing & Growth

About the Company

Top global sports & entertainment company

Industry
Entertainment

Type
Public Company

Founded
2009

Employees
5001-10,000

Categories

• Technology
• Web Services & Apps
• Internet
• Entertainment & Recreation
• Content
• Media and Entertainment
• Sports
• Sports & Fitness
• Marketing & Advertising
• Events
• Talent Agencies
• Media & Entertainment
• Experiential
• Brand Management
• Recreational Activities
• Events and Festivals
• Talent Management
• Advice and Advisory Services
• Artists and Musicians
• Athletes
• Entertainers
• Public Figures
• Film
• Athletics
• Agency
• Information Technology & Services

Specialties

• Sports
• Entertainment
• Fashion
• Events
• Music
• Licensing
• Content
• Talent Representation
• and Media

Business Classifications

• B2C

About the Role

The Company is seeking a Vice President of Consumer Marketing & Growth to join their team. This senior leadership role is pivotal in developing and executing comprehensive marketing strategies that drive consumer revenue growth, enhance customer engagement, and increase brand awareness. The successful candidate will be responsible for strategic planning, including the identification of market trends and consumer behaviors, and will lead the growth strategy with a focus on new customer acquisition and increasing the lifetime value of the existing customer base. Stakeholder management is also a key aspect of the role, as the VP will be expected to build strong, growth-oriented relationships with key internal and partner stakeholders. The position requires a seasoned manager with extensive experience in digital marketing, partnership marketing, brand marketing, and stakeholder management, as well as a strategic mindset and the ability to lead a high-performing team.Candidates for this role should have a Bachelor’s degree in marketing, business, or a related field (an MBA is preferred) and a proven track record of results in a similar marketing leadership position. Experience in sports marketing is highly preferred. The role demands strong leadership skills, exceptional communication, and proficiency in data analysis, marketing technologies, and digital marketing tools. The VP will also be responsible for budget management, consumer insights, and will be expected to collaborate with other departments to ensure the alignment of consumer marketing efforts with overall business goals. The ideal candidate will be adaptable, with a work and travel schedule that may include extended hours during nights, weekends, and holidays, and should be prepared for up to 20% travel.

Hiring Manager Title
Chief Marketing Officer (CMO)

Travel Percent
20%

Functions

• Marketing