Wisconsin Economic Development Corporation

Position Description

Position Title: Diverse Business Development Intern

Department: Diverse Business Development

Reports to:Senior Director of Diverse Business Development

Position(s) Supervised:N/A

FLSA Status: Non-Exempt

Position Summary

The Diverse Business Development Intern will support WEDC (Wisconsin Economic Development Corporation) in four areas: events and activities, social media marketing, sponsorships, and competitive facts tracking and acquisition.

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Responsibilities

The Diverse Business Development Intern will spend the majority of their time in these activities:

• Social media (All social media, Marketing and Communications tasks will be done in conjunction with those respective WEDC departments)
• • Under the direction of the Senior Director or Director of Diverse Business Development research, write and prepare content to provide WEDC marketing for the following WEDC social media channels: Facebook, Instagram, and LinkedIn.
  • Update and maintain the Diverse Business Development Resources page.
  • Acquiring or designing visual elements to accompany posts.
  • Participating and contributing to content planning.
  • Posting content as directed.
  • Assist marketing efforts and contact media members to solicit coverage for WEDC initiatives and events.
  • Identify and leverage resources necessary to achieve WEDC event marketing goals. Assist with conference workshop logistics and provide suggestions for workshop content design.
  • Assist with scriptwriting as needed with WEDC Comms team
  • Assist with registration and be the contact person for all registration inquiries.
  • Develop committee agendas and minutes.
  • Work with the Planning Committee to develop a list of volunteers to support the event.
  • Assist with the Awards Program, which includes award nomination collection, business certification verification, award nominee script development for contracted videographers, and ordering awards.
  • Produce follow-up reports and recommendations from each project.
  • Track and document sponsorship funds
  • Assist Marketing Designer with promotional material, including Marketplace booklet, on-site signage, e-blasts, and related material.
  • Attend Conference and assist with set-up Date and Location TBD (possible month - October or December)
  • Assist with post-event survey and report.

• Sponsorships
• • Review and confirm all sponsorships in the current WEDC Fiscal Year marketing plan.
  • For all sponsorships above $2,500 in cost, review the benefits provided to WEDC under the sponsorship and, where deemed appropriate, work with the sponsored organization to maximize the benefits provided to WEDC.
  • For event-related sponsorships (banquets, etc.) that include attendance opportunities, ensure that WEDC personnel take maximum advantage of available tickets.
• Competitive facts tracking and acquisition.
• • Maintaining and updating WEDC’s inventory of competitive facts that help distinguish Wisconsin as a desirable venue for building a life, growing a career, and starting or growing a business in conjunction with existing WEDC SIP and Marketing efforts.
  • Researching and updating existing facts to ensure accuracy and to ensure we can trace the source of each fact.
  • Research new facts that further help distinguish Wisconsin from other states.
• Act as a WEDC contact point for state-wide supplier diversity efforts tied to large scale events.
• Additional activities supporting the WEDC Marketing & Brand Strategy leadership team as assigned.

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