Description

For over 75 years, the dedicated team at Winston Flowers has been committed to fostering excellence in everything we do. Today, our family-owned company has a worldwide online presence, two state-of-the-art design studios—60,000 square feet in Boston and 12,000 square feet in New York City—and retail shops throughout the Greater Boston area and in Greenwich, Connecticut. Each and every person on our team works in pursuit of a singular goal: to take care of our clients’ precious moments as if they were our own.

This position reports to the Director of Sales & Marketing 

Job Responsibilities

• Develop and execute a content analytics roadmap utilizing aggregated media and website data 
• Work closely with the marketing team on eCommerce marketing and support them with data driven insights to enable the better management of our web products
• Develop in-depth knowledge of customer and brand priorities, strategies, and tactics and the buying dynamics and motivations of our clients
• Proactively uncover, review, and analyze existing consumer and shopper research to identify and apply learnings to unmet business challenges 
• Ability to synthesize diverse internal and external data sets into actionable insights that drive business decisions
• Stay abreast of retail industry trends, competitive eCom luxury trends, and broader consumer trends that can impact category dynamics and performance 
• Play leadership role as an eCommerce expert supporting business reviews, analyzing business issues, and providing business insights and recommendations to improve business results If applicable
• Ability to navigate various IT systems for acquiring data required for analysis 
• Establishes partnerships with key internal support functions and stakeholders 
• Work alongside external consultants on an ongoing basis 

 Candidate Attributes 

• Salesforce Marketing Cloud experience is required, along with 3-5 years working experience in data analytics and /or insights
• eCommerce/Omnichannel and/or Marketing experience is a strong plus 
• Previous experience within Customer/Retailer/Brand teams, contributing to meeting volume targets
• Experience with leveraging insights with a focus on the client and brand’s strategic priorities in a sales or marketing role
• Strong quantitative analysis (syndicated data knowledge) and custom research experience
• Solid organization, project management, time management, and planning skills, with the ability prioritize and manage multiple projects and initiatives in a fast-paced environment

Requirements

• Peak business periods will require extended work days and work weeks

Winston Flowers’ benefits are comprehensive and include competitive compensation, paid time off, medical, dental and vision insurance, company-paid life and long term disability insurance, short term disability, pre-tax commuter and dependent care accounts; 401(k) and health savings account, both with company match, and a generous employee discount.