NOBULL is a footwear, apparel and accessory brand for people who train hard and don't believe in excuses. Our global team is comprised of talented entrepreneurs, passionate industry professionals, and hardworking creatives from a variety of backgrounds. NOBULL’s mission is to lead training across the world of sport by creating a globally disruptive brand and developing simplistic products that perform for our customers.

NOBULL is seeking a Website Analytics & Performance Marketing Business Intelligence Manager to use data and systems to track, analyze, and report on key metrics to support a growing company. The Manager will report to the Senior Director of Business Planning & Intelligence and work closely with cross-functional leaders to drive improved visibility, decision-making, and cross-functional transparency.

Responsibilities:

• Drive the advancement of our website analytics & marketing performance methodology and serve as an expert on overall channel performance and strategy.
• Use data to inform and optimize our acquisition and retention strategies.
• Be a valued thought partner, helping define the best metrics by which to measure success.
• Create dashboards, analyses, and tools for our marketing team to understand and optimize allocation across channels and campaigns.
• Monitor marketing performance as related to goals, running recurrent and ad hoc analysis to ultimately identify risks and opportunities across channels and tactics.
• Conceptualize, drive, and share key analyses and insights to stakeholders.
• Assist with Ad Hoc cross-functional internal inquiries and requests, deepening relationship with marketing, e-commerce, finance, operations, merchandise planning, and product.
• Support key analyses and workstreams across projects, processes, and deliverables.

• The Ideal Candidate will:
• Lead with a total ownership mindset and a ‘get stuff done’ mentality.
• Be an excellent critical thinker and possess strong stakeholder management skills.
• Effectively communicate complex ideas and influence senior leaders, cross-functional partners, and the larger team.
• Be results oriented and insatiably curious with a relentless focus on driving optimization and impact.
• Have uncompromising precision and attention to detail.
• Be eager to learn and refine hard skills, soft skills, and business knowledge.
• Exhibit skills and characteristics of trust and integrity, self-development, and problem-solving.
• Bring high energy and a positive attitude to everyday. 

• 5 years of relevant analytics experience with an emphasis on website analytics & performance marketing, preferably with an e-Commerce or DTC retailer.
• 2 years of experience managing and mentoring high performing teams.
• Bachelor'’s degree in business, economics, analytics, or related field. 
• Highly experienced in data analysis and visualization tools such as Tableau, Power BI, ETL, SQL, Looker or similar; Python or R, a plus.
• Experience working in eCommerce platforms like Shopify, GA4, online paid media, & CRM tools.
• Deep knowledge in Microsoft Excel with data management, transformation, and modeling.
• Experience across systems to inform and guide growing insights team, with strong adaptability to new platforms.
• Business-minded, with an ability to pull rich insights and suggestions for how to improve the business.
• Committed cross-functional partner and a great team player.
• Self-motivated with an eagerness to build a best-in-class data practice, with the ability to work in a highly dynamic and fast-paced environment.

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