Company DescriptionAbout Westgate ResortsWestgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!Job DescriptionReporting to the VP, of Specialty Digital Marketing, the Paid Media Manager executes digital and traditional paid marketing strategies for Westgate Resorts primarily on paid search channels (Google/BING) and paid social media channels (Facebook/Instagram/META), as well as supports the marketing strategies of all departments and venues. This works closely with Resort Marketing, Revenue, Inventory, Hotel Rental, Timeshare Specialty Marketing and Groups/Marketing Departments.To perform this job successfully, an individual must be able to perform each essential duties and responsibilities satisfactorily. Additionally, the person must possess and adhere to the following core company values:IntegrityPassionWork EthicEssential Duties and Responsibilities:Collaborate with the Director of Marketing to execute the annual marketing plan and strategy in the following areas:Executes the implementation of online marketing goals to ensure a share of the market and profitability of products and/or services.Collaborates with the Director of Advertising to develop and execute the best Paid search/social ad strategies.Assists with developing and executing a/b tests for ad copy, bid strategies, keywords, audience segments, and images.Manages existing SEM / Paid Social Media advertising campaigns hands-on inside Google Ad shells and participates in new campaign launches.Manages Facebook/Instagram campaigns hands-on inside Facebook Ad Manager / Facebook Business SuiteProvides creative recommendations for ad copy, image, and landing page assets. Writes short-form copy for headlines when needed for rush deadlines.Works closely with graphic artists, writers, and web developers in the design and usability of all paid social creative assets, including ad units for display, video, discovery, and emerging ad units in Google, Facebook, Instagram, TikTok, and other media outlets.Researches, analyzes, and monitors financial, technological, and demographic factors in order to capitalize on market opportunities and minimize the effects of competitive activity.Communicates with outside advertising agencies on ongoing Web-based campaigns.Develops and recommends to Senior Management online commerce strategies for the organization which will result in the greatest share of the market over the long run.Achieves satisfactory profit/loss ratio (ROAS) and share of market performance (Impression Share) in relation to pre-set standards and to general and specific trends within the industry and the economy.Keeps current on industry trends and testing opportunities.Measures impact and effectiveness of campaigns by reporting on key performance indicators (conversions, conversion rate, revenue, CTR, cost per conversion, ROI, etc.).Helps to identify trends and insights to optimize and maximize ROI.Aids with communication of performance and test results.Tests/experiments with Ad models (tCPA, ROAS, etc.) in order to achieve better ROI on campaigns.Launches projects to support the Paid Social / Paid Advertising side of the business and follows through with brand and website teams to ensure project completion.Functions as the main account management contact with Google, Facebook, Instagram, TikTok (and others) (for direct advertising products)Attends online conferences and seminars.Does back-end reporting as needed to merge offline conversion (phone call conversion) with online reporting data.Performs other duties as assigned.QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Familiarity and thorough understanding of paid advertising bidding models, attribution models, campaign strategies, and concepts.Complete and thorough understanding of Google Ads (Search, Display, Discovery, Performance Max, etc.) Facebook Ads, Instagram Ads, TikTok Ads, Reddit Advertising, LinkedIn Advertising, YouTube video advertising, and other B2C / B2B Paid Social Media platforms, including audience development, account setup, ad creation, content network, customer match types, impression share, exclusion lists, conversion rates, goal set up, extensions setup, competitor insights, etc.Ability to strategically manage A/B and multivariate testing.Understanding of content optimizationComplete and thorough understanding of paid social/display/video re-marketing.Complete and thorough understanding of Facebook Ads Manager and Social Media Marketing platforms.Up-to-date knowledge of best practices, strategies and latest developments in paid searchAdvertising spend management.Analysis, reporting, and forecasting of media campaigns.Strong analytical abilityAttention to detail, especially numbers.Exceptional communication skills, both written and verbalCuriosity and desire to experiment.Experience with paid search and social ads (for hotels, vacation clubs, timeshare) is a plus, particularly for vacation packages as a lead generation type campaign.Experience with Facebook Dynamic Ads (for hotels) or META travel ads (Google HPA, PPA, etc.) is a plusExperience managing a five to six-figure monthly ad spend budget a plusAbility to learn quickly.Affinity toward teamworkDrive to take initiative.Desire to help others succeed.Education and/or Experience:Bachelor's degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and educationPaid media experience with implementing and managing campaigns in Google AdWords and Bing (remarketing search, display)Skills/Knowledge:Facebook Ads Manager / Facebook Business SuiteGoogle Ads / Google MCC management platformsTactical hands-on knowledge or familiarity of hotel marketing on social media advertising channels such as Facebook, Instagram, TikTok, Pinterest, other social ads, online distribution, retargeting/recapture mechanisms on social media, and META travel ads.Account management experience or Client Success Management experience specifically for hotels/resorts/META sites/OTAsBasic attribution model knowledge and analytics skills in order to model and determine ROAS, CPAs, and other advertising return metrics.Basic copywriting, and headlining skills.Proficient in MS Office Suite (Word / Excel / PowerPoint etc.)Supervisory Responsibilities: NoneAdditional InformationWhy Westgate?Comprehensive health benefits – medical, dental and visionPaid Time Off (PTO) – vacation, sick, and personalPaid Holidays401K with generous company matchGet access to your pay as you need it with our Daily Pay benefitFamily benefits including pregnancy, and parental leave and adoption assistanceWellness ProgramsFlexible Spending AccountsTuition AssistanceMilitary LeaveEmployee Assistance Program (EAP)Life, Disability, Accident, Critical Illness & Hospital InsurancePet InsuranceExclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.) Advancement & development opportunitiesCommunity Involvement ProgramsWestgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email [email protected] with the job title and the location of the position for which you are applying.