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Grow with Welch's!
Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!
At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.
Position Summary:
We are seeking a Vice President of Marketing who is curious, fearless, and inspired to transform a 150 year old 'iconic' brand. The Vice President of Marketing, Core Portfolio will be responsible for developing and leading growth strategies for Welch's key categories and geographies that will drive marketplace performance through strong brand equity growth and P&L delivery. The Core Portfolio includes Spreads, Refrigerated Juice, Ambient Juice, and Sparking categories across U.S. and select international markets.
Reporting to the Chief Marketing Officer, the Vice President will lead overall portfolio strategy and execution including advertising development, product renovation/innovation, promotional activity, and ongoing revenue/profitability management of the core portfolio. This position will also require strong collaboration with cross-functional departments to ensure strong execution.
Where You'll Work
This role will be based out of our Concord, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives and collaboration is key.
Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.
What You'll Do:
- Deliver top & bottom-line financial targets for our grower-owner farmers
- Lead, inspire and develop core marketing team to be brave, create change and take bold action
- Oversee annual functional planning and lead long-term strategic planning & budgeting
- Define requirements for communication & promotional plans to drive brand salience
- Align with Sales to drive distribution, merchandising promotions and set pricing strategies
- Unite with cross-functional teams to provide direction and clarity, ensuring seamless execution
- Collaborate with Transformational Innovation to align on innovation needs
Who You Are:
- Consumer obsessed, curiously insights driven and action oriented
- Relentless focus to deliver objectives, anticipate obstacles, and creates plans to overcome them
- Demonstrated experience leading & developing direct and cross-functional teams
- Engages in healthy debate and dialogue to challenge the status quo and seeks ways to improve
- Creative thinking to develop new products, advertising, and consumer promotions
- High-level communication skills; ability to inform, influence and negotiate across the organization
- Strong business, consumption, and financial acumen
What You'll Need:
- Bachelor's degree in business, Marketing or related field required; MBA Strongly preferred
- Minimum 15 years of demonstrated progression within CPG brand management; food & beverage industry preferred
- Collaboration is key, so we are in office 3-days for in-person meetings and flexible for at-home or in-office work the remaining days
- Minimal (10-15%) travel required
At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning. Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals we encourage you to apply. Join us and contribute to something extraordinary.
Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.
What You'll Enjoy:
Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.
Full Time
Business Services
$271k-367k (estimate)
04/28/2024
05/04/2024
welchgregglaw.com
MUNCIE, IN
<25
2005
ERIC WELCH
<$5M
Business Services
The job skills required for Vice President of Marketing include Insight, Advertising, Futures, Collaboration, Innovation, Promotion, etc. Having related job skills and expertise will give you an advantage when applying to be a Vice President of Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Vice President of Marketing. Select any job title you are interested in and start to search job requirements.
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