Job Description:

WTP Media is a fast-growing Digital Marketing company currently hiring a full-time Graphic Designer. You must be detail oriented, have a knack for creativity and innovation, committed to delivering professional level work and be a strong contributing team member. This is a work at the office position in our Grand Rapids, MI office location with some work from home options.

Position Responsibilities:

• Creating brand guides for clients including fonts, taglines, logos, graphics and more.
• Design engaging digital creative for use across multiple interactive platforms from basic microsites and landing pages to full websites, social media, and display ads.
• Conceptualizing new design strategies that support and align with communication plans for recruitment and retention campaigns.
• Interacting with colleagues to understand their branding needs, preferences, and objectives.
• Developing and executing a creative strategy and organization and overseeing the production of all materials related to that strategy.
• Ensuring design continuity and brand integrity across all marketing platforms
• Acting as a contributing member of the communications team who adds value to the marketing strategies and plans.
• Creating designs, imagery, and marketing materials that are engaging and provide an impact to overall performance.
• The Graphic Designer works closely with the Social Media Coordinator and Creative Director to maintain the department’s budget and performance.
• The Graphic Designer will create and maintain a strong design presence for the company, by implementing graphic designs through social media accounts, increase web traffic, and customer engagement metrics aligned with broader marketing strategies.
• The Graphic Designer will develop original content and suggest creative ways to attract more customers and promote the brand.
• Participate in photo shoots, art direction, and content creation.
• Responsibilities include but are not limited to concept, layout, design and production of original marketing and advertising materials, both print and digital including websites.
• Take ideas from concept to execution, collaborating with design, copy and photo/video colleagues, to deliver effective customer experiences.

Education & Technical Skills:

• Bachelor’s degree in graphic arts or similar.
• 2 years’ experience design experience working in a fast-paced, deadline-driven environment.
• Thorough knowledge of Adobe Creative Suite, specifically InDesign, Photoshop, Illustrator, and After Effects.
• Familiar with social media design and ad specs across various platforms including LinkedIn, YouTube, Facebook, Instagram, and TikTok.
• Intermediate experience with Google Suite.
• Very comfortable working in a Mac-based environment.
• 3D rendering capability is a major plus.
• Photography is a plus.
• Ability to deliver creative content and designs (text, image, print, digital content, and possibly video).
• Photography and/or videography skills a plus.
• Familiarity with mobile devices and digital publishing processes.
• Videography, filming, and production skills are a plus.
• Strong understanding of design principles, typography, and color theory
• Knowledge of current marketplace design trends and best practices and committed to continuous learning.
• Proficient with a digital SLR camera.
• An ai knowledge base with graphics is a plus.

Job Requirements:

• Must be professional, highly motivated, and able to thrive in a multi-task environment.
• Team participation, with an emphasis on contributing ideas, thoughts, and constructive feedback regarding the work of others on our team
• Demonstrate a high level of accuracy and attention to detail.
• Proactively bring ideas that will contribute to the overall success of the company.
• Excellent verbal and written communication skills.
• Strong analytical and problem-solving skills.
• Online portfolio requested.

What’s In It for You:

• Competitive salary based on level of experience.
• Medical and Dental insurance.
• Simple IRA with company match
• Flexible work schedule
• Generous time off package
• Casual dress code, great working environment.
• Company events.

Next Steps

If you are interested in this position and believe your experience is a perfect fit, please COMPLETE the online application. Please be sure to include a current resume and work examples along with your contact information. No phone calls please.

About WTP Media