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Job Title: Digital and Social Media Specialist
Location: Hybrid (Tuesday & Thursday on-site) Open to remote for unicorns with Digital Marketing Data Science/Computer Science background
Job Description:
The Digital and Social Media Specialist is passionate about working at the intersection of healthcare and digital innovation. This specialist is a collaborative player who will play a pivotal role in shaping our client’s digital presence and, closely work with the CIO and collaborate with creative, medical and client teams to launch engaging experiences for patient and HCP audiences. Our digital innovation team is growing, and we are launching our agency’s first Innovation Lab, that will offer opportunities to learn about emerging trends, best practices and work with some of the brightest minds in science, AI and art. This position has a great growth potential based on performance.
Must-haves:
Nice-to-haves:
Key Responsibilities:
Digital Strategy: Collaborate with clients and internal teams to develop comprehensive digital strategies aligned with their goals and objectives.
Social Media Management: Create, curate, and publish engaging content across various social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) to increase brand awareness, drive traffic, and foster community engagement.
Content Creation: Develop relevant and compelling content, including posts, graphics, videos, and other multimedia assets, tailored to specific social media channels and target audiences.
Community Engagement: Monitor social media channels, respond to comments and messages, help us create a response matrix with direction, and proactively engage with followers to build relationships and enhance brand loyalty.
Analytics and Reporting: Utilize Google analytics and Look Studio to track key performance metrics, measure the effectiveness of digital campaigns, and provide actionable insights and recommendations for optimization.
Campaign Management: Plan and execute digital marketing campaigns, including paid social advertising, influencer partnerships, and content amplification strategies, to achieve campaign objectives and drive results.
Client Communication: Serve as the primary digital point of contact for clients, providing regular updates, progress reports, and strategic recommendations to ensure alignment with their objectives and expectations.
Aware of the Latest Industry Trends: Keep up-to-date with the latest trends, best practices, and emerging technologies in digital marketing and social media to continuously innovate and enhance our services.
Qualifications:
Full Time
$69k-84k (estimate)
04/28/2024
05/16/2024
vuehi.com
Boston, MA
<25
The following is the career advancement route for Digital and Social Media Specialist positions, which can be used as a reference in future career path planning. As a Digital and Social Media Specialist, it can be promoted into senior positions as a Social Media Analyst, Sr. that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital and Social Media Specialist. You can explore the career advancement for a Digital and Social Media Specialist below and select your interested title to get hiring information.