Title: Trade Event Marketing Director - Hybrid

Description:

GENERAL FUNCTION

As the Director of Trade Events, you will be responsible for overseeing the strategic planning, execution, and optimization of North America trade events for our client brand. Your primary focus will be to collaborate with brand stakeholders, service teams, and external partners to ensure the success of our presence at major industry tradeshows and regional pop-up events. You will play a key role in elevating our reputation, brand presence and driving engagement through impactful activations and experiences.

MAJOR DUTIES AND RESPONSIBILITIES

1. Strategic Planning and Budget Management:

Lead the strategic planning process for major industry tradeshows, aligning with overall company priorities and brand objectives.
Take ownership of budget tracking and allocation for trade events, ensuring optimal resource utilization and cost-effectiveness.
Share trends and vision for trade show visibility and EssilorClient’s presence

2. Lead Event Execution and Coordination:

Collaborate with clients, brand partners, and vendors to plan and execute trade events seamlessly.
Manage logistics including vendor set-up, payments, shipping, and activation to ensure flawless execution.
Facilitate regular communication and coordination with brand partners, event organizers, and internal teams through weekly planning calls and updates.

3. Brand Representation and Asset Development:

Work closely with division leadership to determine priorities.
Work closely with brand teams to develop the vision and execution (approve messaging, graphics, and digital assets for use at trade events, maintaining brand consistency and integrity).
Ensure alignment of event activities with brand guidelines and objectives to maximize impact and resonance.

4. Timeline Management and Reporting:

Define process for visibility of timeline and reporting.
Provide timely and comprehensive reports on event performance, including key metrics and insights for continuous improvement.

5. Regional Pop-Up Events and Presentation Support:

Develop and plan regional pop-up events, ensuring a consistent brand experience across locations..

BASIC QUALIFICATIONS

Bachelors Degree in Business or Marketing
4 years of experience in marketing or events.
Expected to travel up to 50% of the time.
Must be highly responsible, a self-starter and accountable for managing their time and responsibilities while spending time both in the office and on the road.
Strategic thinker
Project Management : High level of organization and coordination capabilities including managing orders, calendars, budgets, and event logistics
Deep understanding of Community relationships and brand authenticity

PREFERRED QUALIFICATIONS

Knowledge of and passion for event planning
Prior industry relationships and experience in event planning
Expertise in Powerpoint, SAP, and Excel
Project Management qualifications

Must have:

5 years experience and passion for event planning

Note :

Hybrid; but 50% travel
Travel is across the US.
Temp to perm
8:00am to 5:00pm

Mandatory skills:

marketing, events,
Project Management, managing orders, calendars, budgets, event logistics,
Community relationships, brand authenticity,
event planning,
Powerpoint, SAP, Excel,
strategic planning, execution, optimization, Budget Management, budget tracking,
Manage logistics, set-up, payments, shipping, activation, approve messaging, graphics, digital assets

VIVA USA is an equal opportunity employer and is committed to maintaining a professional working environment that is free from discrimination and unlawful harassment. The Management, contractors, and staff of VIVA USA shall respect others without regard to race, sex, religion, age, color, creed, national or ethnic origin, physical, mental or sensory disability, marital status, sexual orientation, or status as a Vietnam-era, recently separated veteran, Active war time or campaign badge veteran, Armed forces service medal veteran, or disabled veteran. Please contact us at for any complaints, comments and suggestions.

Contact Details :

Account co-ordinator: Sekhar Radhakrishnan

VIVA USA INC.
3601 Algonquin Road, Suite 425
Rolling Meadows, IL 60008
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