Top Skills:

1. Experienceworking as an analyst for data profiling/data-related projects
2. Abilityto write clear and unambiguous data
3. StrongSQL
4. Databasemanagement experience with analytical and operational use cases for Marketing and Sales functions (experience with data from Marketo, Salesforce, Dynamics highly preferred)

Job Description:

We are looking for an exceptional Senior Business Systems Analyst / Product Manager to drive data enablement for our marketing automation solutions. We partner with marketing, sales, product, and customer experience teams to activate streaming and batch data that scales with ncreasing demand. We activate data from all subject areas(product usage, financial subscription/retention, web visit, marketing, and data science) to optimize product development and personalized customer experiences.

A hands-on approach is critical as you work closely with engagement marketing and engineering teams deliver data for enriched segmentation, personalization, and campaign activation. The successful candidate must be able to proactively engage with the business, build relationships and solve problems. You must also be able to independently drive analysis of data, data quality and solve problems related to data activation. This position will provide thought leadership and continuous improvement to our delivery and operations cycles.

What You Will Do:

• Leadend-to-enddesign and enablement of data solutions for our B2B and B2C

marketing needs.

• Useyour strong interpersonal communication skills to interact regularly with other product teams, the business, product managers, and x-functional engineering teams.
• Understand capability of applications and their generated transaction and event data (SAP, Adobe s marketing tools, Hadoop/Kafka streams) and effectively navigatethe data domains toidentify and inform business partners and engineering on best source for each use case.
• Serveas an intake and prioritization funnel for business engagement and developing clearrequirements.
• Workwithin the program management and engineering teams to deliver business needs quickly.
• Assist business partners in defining key capabilities/requirementsthat will enable their strategyand participate in the gathering of functional requirements that lead to projects or enhancements.