Overview

As the Product Marketing Manager for one of our product verticals (security cameras, access control, environmental sensors, etc.), you will be responsible for setting the go-to-market strategy for integrating new technologies and features into Verkada’s broader marketing and sales efforts. This role is highly cross-functional and will work closely with key stakeholders across the Product, Engineering, Sales, and Marketing organizations. 

Responsibilities

• Develop product positioning and competitively differentiated messaging for a product based on user research, market insights, and product knowledge.
• Partner with the Product Management team to set a go-to-market strategy within each product vertical, including targeted markets, pricing and packaging, product rollout and marketing strategy.
• Bring new cameras products to market by taking the lead on launches - planning, creating/managing deliverables and timelines in order to maximize impact
• Work closely with Brand, Creative and Demand Generation teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc).
• Partner with Channel and Sales Enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates.
• Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results.

Requirements

• 2 years of product marketing (or similar) experience, or prior management consulting experience
• Experience working cross-functionally with teams including Product, Engineering, Sales, Creative, and Marketing.
• Ability to help drive creative and content efforts across the marketing organization. 
• Strong ability to write for various audiences, including technical content.
• Bachelor’s required. Must be graduating from an accredited MBA program in 2024.

Responsibilities

• Source and close new business to consistently meet or exceed quarterly sales quotas
• Build an intimate understanding of Verkada products and their place in the industry
• Manage the full sales cycle: Prospect for new customers, host online demos, create proposals, and close deals
• Maintain accurate pipeline management with expert-level forecasting 
• Aggressively exceed goals consisting of outbound phone calls, emails, online demos, and trials every quarter
• Act as a trusted advisor and subject matter expert to customers and channel partners
• Work closely with Customer Success to ensure smooth launches and fuel future product growth
• Provide market/client feedback to Verkada’s product/engineering team

Qualifications

• 5-10 years of quota exceeding Sales experience working for a technology vendor selling Enterprise solutions
• Experience selling B2B solutions
• A track record of developing a greenfield territory, adding net new logos in an Enterprise software role
• Hunter mentality with solid Sales DNA
• Strong verbal and written communications skills
• Extensive customer network
• BS/BA degree strongly preferred

US Employee Benefits