Job Title: Urban Outfitters Director, Performance Marketing

Location: Philadelphia, PA

Overview: The Director of Performance Marketing is responsible for leading the development and execution of digital marketing strategies aimed at driving customer acquisition, engagement, and retention across various channels. You will oversee a team of skilled marketers and collaborate closely with cross-functional teams to optimize campaigns, maximize ROI, innovate on new ideas and enhance the overall performance of Urban Outfitters' digital marketing efforts.

Key Responsibilities:

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred; or relevant years of work experience
• 10 years of experience in digital marketing, with a focus on performance marketing, preferably in the retail, e-commerce or direct-to-consumer industry.
• Proven track record of developing and executing successful digital marketing strategies that drive measurable results.
• In-depth knowledge of digital marketing channels and platforms, including paid search, display advertising, social media advertising, and affiliate marketing.
• Strong analytical skills with the ability to interpret data, analyze trends, and derive actionable insights to optimize marketing performance.
• Experience managing and optimizing marketing budgets to maximize ROI.
• Excellent leadership and communication skills, with the ability to inspire and motivate teams to achieve goals and objectives.
• Strategic thinker with a customer-centric mindset and a passion for innovation and continuous improvement.
• Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities and stakeholders.
• Collaborative teammate that likes to share success with others

Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.