Job Title: Manager of Digital Marketing, Search 

About Us: Urban Outfitters is a leading lifestyle retail brand known for its unique and eclectic assortment of clothing, accessories, home décor, and beauty products. With a strong digital presence and a commitment to innovation, we strive to provide our customers with an exceptional shopping experience both online and in-store.

Job Description: We are seeking a highly skilled and experienced Manager of Digital Marketing to join our team at Urban Outfitters. In this role, you will be responsible for overseeing our Paid and Organic Search initiatives, as well as managing programmatic media channels to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a strong background in digital marketing, with expertise in optimizing search engine performance and leveraging programmatic media strategies.

Responsibilities: 

• Strategic Planning: Develop and implement comprehensive strategies for both paid and organic search initiatives, aligned with Urban Outfitters' overall marketing objectives and brand identity.
• Paid Search Campaign Management: Oversee the execution of paid search campaigns across various platforms such as Google Ads and Microsoft Advertising, ensuring optimal performance in terms of traffic, conversions, and ROI.
• Organic Search Optimization: Lead efforts to improve organic search visibility through SEO best practices, including keyword research, on-page optimization, and content strategy development.
• Programmatic Media Management: Manage programmatic media channels, including DSPs and ad exchanges, to enhance brand awareness, customer acquisition, and revenue growth through targeted advertising campaigns.
• Performance Analysis: Utilize data analytics tools such as Google Analytics, SEMrush, and proprietary platforms to analyze campaign performance, identify trends, and generate actionable insights for continuous optimization.
• Collaboration and Communication: Foster collaboration with cross-functional teams including marketing, merchandising, and creative departments to ensure alignment and integration of digital marketing efforts with overall brand initiatives.
• Vendor and Partner Management: Liaise with external partners, agencies, and vendors to negotiate contracts, monitor performance, and ensure the successful execution of digital marketing campaigns.
• Budget Management: Responsible for managing the digital marketing budget allocated for search initiatives, ensuring efficient allocation of resources to maximize ROI.
• Stay Updated with Industry Trends: Keep abreast of industry trends, emerging technologies, and best practices in digital marketing, search engine optimization, and programmatic media buying to drive innovation and maintain competitive advantage.
• Reporting and Documentation: Prepare regular reports and presentations to communicate key performance metrics, insights, and recommendations to stakeholders, senior management, and other relevant parties.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field. MBA or advanced degree is a plus.
• Minimum of 5 years of experience in digital marketing with a focus on Paid and Organic Search, preferably in the retail or e-commerce industry.
• Proven track record of managing successful paid search campaigns and driving measurable results in terms of traffic, conversions, and revenue.
• Strong understanding of SEO best practices, search engine algorithms, and keyword research tools.
• Experience with programmatic media buying platforms (e.g., DSPs, ad exchanges) and proficiency in campaign setup, optimization, and performance analysis.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions to optimize marketing strategies.
• Excellent communication and collaboration skills with the ability to effectively liaise with internal teams and external partners.
• Detail-oriented with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Microsoft Advertising, SEMrush, etc.
• Passion for retail, fashion, and youth culture with a keen understanding of Urban Outfitters’ brand and target audience.

Location: Philadelphia, PA

Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression),religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.