A lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity, and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of women’s, men’s, accessories and home product assortments.

Title: Senior Brand Marketing Manager
Reports to: Senior Director, Brand Marketing
Location: Philadelphia, PA (hybrid on-site schedule)

Overview:
We are looking for a Senior Brand Marketing Manager to join our Brand Management team. This individual will help us create the future of Urban Outfitters, with a specific focus across women, men and home. This role will build and implement brand plans for our consumer that will not only grow the business, but also create deep, meaningful relationships with our consumer. The ideal candidate is forward-thinking and curious, can innovate with autonomy, is attune to our ever-evolving consumer trends, and has deep knowledge of the culture that defines creative trends and its connection to the UO brand. In addition to having a comprehensive grasp of the fashion/lifestyle landscape, this individual will also have a proven track record of driving plans from inception to execution, leading with a clear vision and strategic attitude, thrive in a collaborative environment, and be able to build strong working relationships across the organization.

Responsibilities:
We are in service of the consumer, and as our Brand Marketing Manager, you are responsible for bringing our seasonal and monthly consumer plans to life from conception to execution. Leading with insights, you will obsess how to make our brand, product, purpose and seasonal messages resonate with our consumer. You will be at the forefront of building our foundational seasonal strategy and driving a cross functional, full-funnel journey.
As a Brand Marketing Manager, your responsibilities include:

• Supporting the development and driving the execution of annual, seasonal, and monthly plans.
• Drive end-to-end processes as well as day-to-day management of programs.
• Managing collaboration and go-to market processes with our key cross-functional partners. Supporting an end-to-end process, with strong project management skills.
• Compiling and unpacking insights from consumers, including cultural trends.
• Overseeing product integration into seasonal and monthly plans.
• Managing asset development and distribution across multiple channels to ensure purposeful and choreographed storytelling.
• Working back with finance to track expenses against budgets.
• Partnering with the Insight and Analytics team to set KPI and manage campaign success.
• Partner closely with our Creative team to ensure concepts, journeys, and tactical deliverables are met and align with objectives.

Qualifications:

• 5-7 years of relevant work experience in brand marketing
• Demonstrated ability of developing go-to-market plans for brands
• Self-starter who thrives in a fast-paced, agile culture—someone who embraces and leads through change and ambiguity.
• Excellent verbal communication skills, including presentation on complex business issues.
• Fluency reading consumer data and crafting measurement and optimization plans.
• Strong project management, problem-solving, and analytical thinking skills
• Excellent relationship building skills and knows how to influence working teams and key partners.
• Detail oriented. This position requires someone who can build plans, presentations, and keep the team moving cohesively in the right direction.
• Familiarity with the latest trends, technologies, and methodologies in digital marketing, content creation, and social media

Education: Bachelor’s degree in marketing, business, analytics, or a related creative field
Travel: Some travel required.

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Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.