About Unlimit

Founded in 2009, Unlimit is a global fintech company that offers a large portfolio of financial services, including payment processing, Banking as a Service (BaaS), and an on-ramp fiat solution for crypto, DeFi, and GameFi. The company’s mission is to deliver solutions that eliminate financial borders, enabling businesses to operate locally and internationally easily across Europe, the UK, LatAm, APAC, India, and Africa. Unlimit has over 500 employees across 16 offices and five continents, including London, Frankfurt, Singapore, São Paulo, Hong Kong, and Mexico. For further information, please visit https://www.unlimit.com

About the Job

As the Growth Lead for Unlimit Crypto, you are the driving force behind the adoption and engagement of our cryptocurrency on & off-ramp solutions. This crucial role is focused on expanding our business client base and elevating market awareness of our offerings. Success in this position is measured by the increased number of businesses utilizing our offramp solutions and the enhanced visibility of our product in the market.

What You’ll Do

• Strategy Development: Develop a comprehensive growth strategy that targets key market segments to increase the adoption of Unlimit Crypto's on & off-ramp solutions among businesses
• Cryptocurrency Market Expertise: Utilize an in-depth understanding of the cryptocurrency market dynamics to guide marketing strategies and product positioning
• Brand and Product Awareness: Execute targeted multi-channel marketing campaigns to raise awareness and understanding of our offramp solutions within target businesses
• Assistance promoting our Crypto offering in industry and mainstream media, drafting releases and creating opportunities for spokespeople Partnership Development: Build and maintain strategic relationships within the cryptocurrency and fintech ecosystems to drive product adoption and integration
• Performance Marketing Excellence: Lead initiatives in Google PPC, SEO, and other digital channels to attract and convert targeted audiences
• Influencer and Community Engagement: Engage with influencers and key figures in the cryptocurrency community to foster a strong brand presence and drive solution adoption
• Data-Driven Decision-Making: Consistently analyze campaign and market data to refine strategies and achieve key growth metrics
• Collaborative Leadership: Ensure close alignment with product and sales teams to integrate marketing efforts with overall business goals
• Regularly analyze and report on campaign performance, adjusting strategies to continually improve lead quality and revenue growth
• Work closely with a successful and highly specialized marketing team, fostering a culture of innovation and excellence in digital marketing.

• Over 8 years in growth marketing, with a significant emphasis on digital strategies within the crypto sector
• A minimum of 3 years in managerial roles in the cryptocurrency industry, demonstrating a profound understanding of marketing cryptocurrency products and services
• Proven ability in crafting and leading successful growth initiatives for B2B solutions, especially in the cryptocurrency or fintech domains
• Documented experience in orchestrating multi-faceted marketing campaigns that have tangibly increased business engagement with technology solutions

• Bachelor's or Master's degree in Marketing, Business, or related disciplines
• Deep insight into the cryptocurrency industry, particularly in trends affecting business adoption of crypto solutions
• Expert-level command of digital marketing, especially in SEO, Google PPC, and influencer/community engagement within the crypto space
• Demonstrated experience in building and nurturing crypto communities, fostering engagement and loyalty among users
• Exceptional analytical prowess in dissecting market trends, customer behavior, and campaign outcomes
• Outstanding communication and leadership capabilities, driving projects with a focus on innovation and results

• Advanced proficiency with Google Ads, including the ability to navigate complex targeting and bidding strategies relevant to the cryptocurrency sector
• Expertise in SEO platforms such as SEMrush, Ahrefs, or Moz, with a strong ability to conduct crypto-specific keyword research, competitor analysis, and SEO monitoring
• Familiarity with CRM and sales management tools, with a preference for Salesforce experience, tailored to tracking and nurturing leads within the crypto market
• Experience with community management and engagement tools suitable for cryptocurrency audiences, including platforms like Telegram, Discord, and Twitter, to foster active and engaged community spaces
• Knowledge of influencer marketing platforms and tools adept at identifying and collaborating with key cryptocurrency influencers and thought leaders

• Attractive monthly salary paid in line with experience
• Vacation, sick, and paid holidays
• Full-time: 5/2 (Saturday and Sunday days off)
• A modern office-based workplace with all necessary equipment located in San Francisco
• A team of top international professionals to learn from
• Multicultural working environment

Join Unlimit Team now!

Unlimit is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion or belief.