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The RealReal is looking for a Vice President, Acquisition Marketing to join our team. This Vice President will oversee a team of performance marketing channel managers responsible for the various channels that The RealReal uses for paid advertising (including but not limited to TV, OTT, CTV, SEM, OOH, Display, Affiliates, Direct Mail and Social) as well as SEO.
The team plans the media mix for The RealReal acquisition activities, builds sophisticated attribution models and methodology, and executes the plan. This individual will develop the performance marketing strategy to help achieve our goals for both sides of our marketplace and test aggressively to find the best ways to acquire new customers and consignors. This role is a critical member of the Marketing leadership team to drive business results for the company. You will work closely with numerous stakeholder teams including finance, product, merchandising, creative, and analytics.
The expected salary range for this role is $250,000 - $275,000. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.
GHR9121 #LI-KR50 #LI-Remote
Full Time
Retail
$209k-280k (estimate)
05/03/2024
07/02/2024
therealreal.com
SAN FRANCISCO, CA
1,000 - 3,000
2011
JULIE WAINWRIGHT
$200M - $500M
Retail
The RealReal is the worlds largest online marketplace for authenticated, resale luxury goods. With a rigorous authentication process overseen by experts, we provide a safe and reliable platform for consumers to buy and sell their luxury items. As a sustainable company, we give new life to pieces by hundreds of brands, from Gucci to Cartier, supporting the circular economy. We make consigning effortless with free in-home pickup, drop-off service, virtual appointments, and direct shipping.