OVERVIEW

The University of St. Thomas invites qualified candidates to apply for a Marketing and Communications Specialist position within the Department of Marketing, Insights, and Communications.

We anticipate this to be a one year, benefits-eligible term appointment, dependent on the needs of the department.

The University of St. Thomas embraces diversity, inclusion, and equal opportunity for all. Our convictions of dignity, diversity and personal attention call us to embody and champion a diverse, equitable and inclusive environment. The University is an Equal Employment Opportunity Employer (EEO). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, status as a protected veteran, or other protected characteristic. We are committed to building a skilled team that represents a variety of backgrounds and perspectives. This commitment is consistent with our mission: Inspired by Catholic intellectual tradition, the University of St. Thomas educates students to be morally responsible leaders who think critically, act wisely, and work skillfully to advance the common good. A successful candidate will possess a commitment to the ideals of this mission.

JOIN OUR COMMUNITY

The University of St. Thomas offers a competitive and comprehensive benefits program, which includes:

• Up to 100% tuition remission for employees, spouses, and dependents upon eligibility
• A generous Employer retirement contribution of 9.4% of annual salary upon eligibility
• Medical, dental, and vision options
• Employer-paid disability, life, and AD&D benefits

JOB SUMMARY

The Marketing Specialist supports the development and execution of a comprehensive marketing strategy that advances the mission and strategic priorities of the Opus College of Business, which includes the Schulze School of Entrepreneurship. The Specialist assists in the implementation of marketing strategies that drive enrollment in the graduate and undergraduate business programs, increase overall awareness and strengthen the reputation of the Opus College and the Schulze School.

Reporting to the Marketing Director, this role is a part of the central Marketing, Insights and Communications (MIC) team. The Marketing Specialist works with colleagues within MIC and partners at the Opus College and the Schulze School to coordinate marketing activities, including assistance in tactical execution of marketing programs across a variety of digital and traditional marketing channels. This person works closely with the Marketing Director and Content Manager to develop and deploy website and social media content to engage external and internal audiences, including prospective and current students, their families, and influencers. The Marketing Specialist serves as the liaison to the undergraduate enrollment team and partners with them to deploy college-specific marketing initiatives that support recruitment, including attracting talented students to the scholarship programs.

ESSENTIAL FUNCTIONS

• Marketing planning and execution
  • Assists in development and execution of the annual marketing strategic plans for the Opus College of Business and the Schulze School, including identifying opportunities to grow enrollment and build awareness of the programs.
  • Manages activities related to tactical execution of awareness and lead generation campaigns for Opus College and the Schulze School, leveraging all marketing channels, including digital/social media, outdoor, radio, TV, and print.
  • Provides oversight of production and dissemination of print and digital marketing materials, including digital ads, advertising copy, brochures, mailings, videos, radio scripts, and talking points.
  • Manages projects, builds timelines for the project team and ensures team meets deadlines.
  • Leads meetings, including agendas and meeting notes.
  • Provides marketing support for self-service creative projects using Canva software (branded marketing templates).
•  Social media execution
  • Serves as primary content producer for the Schulze School social media channels, including Facebook, Instagram and Twitter, ensuring alignment with the strategy set by the Content Manager.
  • Works with contributors across the Schulze School to develop social media content, including images, copy and video.
  • Schedules posts on social media platforms and Hootsuite.
  • Develops and maintains a content calendar using Airtable.
  • Assists in creating monthly reports and analysis of the school’s social media efforts.
• Website and digital content management
  • Makes updates to the website using content management system (CMS) Cascade, ensuring content is accurate and up to date.
  • Works with Opus College and Schulze School departments to perform regular website content reviews.
  • Maintains the Opus College and Schulze School’s profiles on partner websites.
  • Provides content publishing support to internal users.
  • Manages content displayed on the digital signage in the Opus College spaces.
• Other special duties as assigned.

QUALIFICATIONS

Minimum Qualifications

• Bachelor’s degree in a relevant field that would provide a strong foundation in marketing and/or communications
• One year of relevant job-related experience
  • Relevant internships, activities, and/or jobs that clearly demonstrate marketing-category interest may be substituted for the one year of relevant job-related experience

Preferred Qualifications

• Experience in higher education marketing and communications or enrollment services

An equivalent combination of education and experience from which comparable knowledge and skills have been acquired may be substituted.

We anticipate this to be a one year, benefits-eligible term appointment, dependent on the needs of the department.

HOW TO APPLY

All interested candidates must apply online at https://www.stthomas.edu/jobs/. Follow the instructions to complete an online application which includes creating or updating an applicant profile, uploading a resume, and completing a job specific application.

In light of its commitment to create and maintain a safe learning and working environment, employment with the University of St. Thomas requires consent and successful completion of a background screening.

Official job posting is available at www.stthomas.edu/jobs.