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HOW TO APPLY For full consideration, applicants should attach their resume and cover letter when applying for a job opening. For guidance related to the application process or if you are experiencing difficulties when applying, please review theApplicant Resourceson our Talent Acquisition website.
INITIAL REVIEW DATE (IRD) Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. Materials submitted after the IRD will ONLY be forwarded at the request of the hiring unit. To ensure your application is routed for consideration, submit your materials before 11:59 p.m. on the IRD. Talent Acquisition cannot accept application materials outside of the jobs portal, and is unable to update submitted applications on an applicant's behalf, or forward communications to the hiring units. For more information about the IRD and the applicant review process,view this link. The IRD for this job is: 04-08-2024 ABOUT UC SANTA CRUZ UC Santa Cruz is a public university like no other in California, combining the experience of a small, liberal arts college with the depth and rigor of a major research university. It's known as an unconventional place where innovation and experimentation is part of the campus's DNA. That playful, bold spirit still thrives today, all on a campus renowned as among the most beautiful in the world. DEPARTMENT OVERVIEW UC Scout is a division of the UC Santa Cruz Extension. While UC Scout's home campus is located at 3175 Bowers Avenue in Santa Clara, the UC Scout team is a fully remote team, with individuals making occasional visits to the campus as needed. UC Scout serves high school students, providing online high school courses for students and curricula for educators. UC Scout's growing team comprises six departments: instructional design, media, academics, support, outreach, and business intelligence. The team consists of approximately 50 full-time staff and 70 part-time employees. UC Scout works closely with UCSC Extension support staff, including IT, finance, and the office of the Dean to support UC Scout's goals. More information can be found at https://www.ucscout.org/ JOB SUMMARY Under the general direction of the Outreach and Marketing Supervisor, the Digital Marketing Specialist applies skills as an experienced digital marketer to perform the full range of digital marketing and sales activities. The role supports the marketing and outreach team in effectively promoting its message across all digital channels, ensuring placement, relevance, and quality of digital communication efforts in paid and organic campaigns. The role involves designing, executing, and optimizing integrated, full-funnel marketing campaigns while utilizing best practices in SEO and SEM, analytics, and digital advertising in alignment with established marketing goals. The Digital Marketing Specialist utilizes a full suite of digital marketing tools to design and execute campaigns, incorporating analytics and other data sources to identify advertising needs and new marketing opportunities. Additionally, the incumbent monitors SEO/SEM and marketing and sales performance metrics to predict future trends and optimize current efforts. APPOINTMENT INFORMATION Budgeted Salary: $80,000 - $110,000/year. Salary commensurate with skills, qualifications and experience.Under California law, the University of California, Santa Cruz is required to post a reasonable estimate of the compensation for this role. The salary shown above is the budgeted amount the University reasonably expects to pay and the salary extended should not exceed this posted amount. Benefits Level Eligibility: Full benefits Schedule Information:
Employee Classification: Career appointment Job End Date: None Work Location: Remote Union Representation: Non-Represented Job Code Classification: 007455 (DIGITAL COMM SPEC 3) Travel: Never or Rarely JOB DUTIES 45% - Digital Marketing Campaign Design and Optimization
40% - Digital Marketing Project Management
10% - Optimization and Communication
5% - Tracking and Reporting
REQUIRED QUALIFICATIONS
SPECIAL CONDITIONS OF EMPLOYMENT
SAFETY STATEMENT All UCSC employees must understand and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries. EEO/AA The University of California is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees. |
Full Time
Colleges & Universities
$82k-103k (estimate)
03/25/2024
05/24/2024
ucsc.edu
SANTA CRUZ, CA
3,000 - 7,500
1965
YU WANG
<$5M
Colleges & Universities
UC Santa Cruz was founded in 1965 as the movement away from the conservative '50s was in full swing and America was experiencing a transformation. The founding faculty, administrators, and students embraced and embodied this change. They were open and revolutionary in their thinkingmore than mere radicals, they dared to imagine a living and learning environment that would foster a community whose passion came from a deep sense of social justice. And it shows. UC Santa Cruzs many accomplishments include: The first to map the human genome and make it publicly availablefor free, forever Key con...tributors to the discovery of the Higgs Boson The birthplace of organic farming The center of the Dickens Universe A graduate gaming program that is one of the top 10 in the country Ranked second in the world for its research impact This university is not to be underestimated. The campus's unique character is reflected in its students' bold choice to elect the fabled Banana Slug as its mascotwith their determined bearing and bright personality, it's hard to ignore Banana Slugs wherever they may roam. And Banana Slug alumni are everywherea network 100,000-plus-strong, comprised of respected scientists, journalists, social activists, political and business leaders, artists, teachers, entrepreneurs, change-makers, and much more. Banana Slugs are changing the world.
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The job skills required for Digital Marketing Specialist include Digital Marketing, Google Analytics, Advertising, Insight, SEM, Email Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Digital Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Digital Marketing Specialist job description and responsibilities
Ultimately, a digital marketing specialist must use a variety of tactics to create campaign content and then deliver this content to the appropriate device or platform, to be seen by their chosen target audience.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Digital Marketing Specialist jobs
Learn Digital Marketing Essentials.
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Build Social Media Marketing Skills.
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Learn How Email Marketing Works.
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Stay Updated on the Latest Digital Marketing Trends.
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Allocate Budget for Digital Advertising.
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Step 3: View the best colleges and universities for Digital Marketing Specialist.