The Media Manager, Paid Socialworks with truth’s Marketing Department, a 20-member team which directs all marketing initiatives for the organization truth® campaign.

Social media is key to growing our audience reach and engagement for truth® campaign (visit: thetruth.com or @truthorange for more information). The Media Manager, Paid Social will be responsible for holistic strategy, media planning, optimization, and managing the Paid Social team. The ideal candidate will possess exceptional media planning, buying and reporting abilities.

The ideal candidate has complete knowledge of and passion for social advertising and paid distribution landscape; is comfortable with social analytics, insights, and measurement, and is a proactive, enthusiastic self-starter. In addition, this person must be able to work across multiple groups within the marketing team and across departments, as paid social touches multiple fronts in our engagement ladder, from national brand to experiential marketing and online/on-the-ground advocacy.

KEY RESPONSIBILITIES:

• Day to day management of in-house paid social team (Assistant Buyers and/or Social Buyer)
• Strategy & process implementation for paid social across all platforms (e.g. TikTok, Snapchat, Facebook/Instagram, etc.)
• Manage and oversee the quality, accuracy and timeliness of Media Buyers work
• Create and present digital media plans to internal teams and stakeholders and/or guide Paid Social Media Buyer on planning strategy
  • Plans typically include analysis and recommendations on targeting, geography, scheduling, support level & budget
• Ongoing direct contact with vendors/partners, specifically Facebook, Snapchat, TikTok, Twitter, Pinterest, and Reddit
• Support the team with analyzing reporting trends and insights
• Oversight of paid social optimizations
• Analyzes media alternatives and make recommendations as to how to best allocate the advertising budget
• Provides guidance to and mentors Media Buyers to ensure their successful professional development
• Manages content workflow for paid media creative deliverables and thetruth.com
• Implement best practices for Paid Social campaigns across campaign structure, bidding/optimizing, creative, targeting, etc.
• Stay on top of latest paid social industry trends and updates

QUALIFICATIONS:

• Minimum of 5 years working in paid social advertising or social analytics at a brand, publisher, agency, or similar
• Bachelor’s degree or higher
• Strong knowledge of the existing paid social landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement
• Working knowledge of paid social tactics, bidding & optimization models, 3rd-party tracking, audience targeting, and ad formats
• Experience with managing direct reports
• Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager/Power Editor, Twitter Ads, Snapchat Self-Service, and/or other biddable ad buying platforms
• Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights
• Hands-on experience working with onsite (website) pixels (Facebook, Snapchat, Twitter) for retargeting/remarketing tactics
• Hands-on experience working with first party CRM lists and DMP/Liveramp audiences to create social audiences (both exact-match and look-alikes)
• Experience with social analytics or insights platforms
• Strong verbal and written communication skills (experience with client-facing communication a plus)

COMPENSATION PACKAGE:

Competitive salary with EXCELLENT benefits. 

Interested candidates should submit their cover letter and resume here

OR

mail application materials to:

Human Resources

Attn: Media Manager, Paid Social

900 G Street, NW

Fourth Floor

Washington, DC 20001

Fax: (202) 204-5214

No telephone calls please.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or disability.